Companies of all sizes must consider the implementation of technological tools in all their operations. Regarding small companies, there is an undeniable increase in the implementation of e-commerce, or in intention to do so, as evidenced by SEBRAE (2015) in their annual study on the subject. The present work is categorized as a case study, in which a company in the service sector, placed in Osasco city, in São Paulo, was analyzed. We sought to analyze the results of the implementation of electronic tools for sales (messaging apps and electronic sites) of a small company. Thus, we observed the operations of the company, comparing the similarities and differences between electronic sales operation and the physical store, and how the results from these channels behaved. The analysis pointed to the growth in sales after the adoption of the technological tools. Moreover, we also found that convenience and meeting deadlines are fundamental factors for e-commerce or electronic service to be successful.