“…Yet research in organizational behavior shows that individuals experience work as impactful when they encounter consistent, frequent, and durable cues that visualize the positive impact (Grant et al, 2007; Sonnentag & Starzyk, 2015). Second, as social enterprises take action toward catalyzing positive societal change, they also face difficult ethical challenges (Bhatt, 2022; Drencheva & Au, 2022; Hota et al, 2023; Sengupta & Lehtimäki, 2022) and social justice questions (Kimmitt & Muñoz, 2018), such as the trade-offs between creating income-generating opportunities for marginalized communities and exposure to human trafficking risks (Au et al, 2022). As members of social enterprises acknowledge these ethical challenges and the potential exclusion created through their work, they may question if their work makes a difference.…”