We studied vitamin D intake, serum 25-hydroxyvitamin D (S-25(OH)D) concentration, determinants of S-25(OH)D and risk factors for S-25(OH)D <50 nmol/l in a population sample of Finnish children. We studied 184 girls and 190 boys aged 6-8 years, analysed S-25(OH)D by chemiluminescence immunoassay and assessed diet quality using 4-d food records and other lifestyle factors by questionnaires. We analysed the determinants of S-25(OH)D using linear regression and risk factors for S-25(OH)D <50 nmol/l using logistic regression. Mean dietary intake of vitamin D was 5·9 (SD 2·1) µg/d. Altogether, 40·8 % of children used no vitamin D supplements. Of all children, 82·4 % did not meet the recommended total vitamin D intake of 10 µg/d. Milk fortified with vitamin D was the main dietary source of vitamin D, providing 48·7 % of daily intake. S-25(OH)D was <50 nmol/l in 19·5 % of children. Consumption of milk products was the main determinant of S-25(OH)D in all children (standardised regression coefficient β = 0·262; P < 0·001), girls (β = 0·214; P = 0·009) and boys (β = 0·257; P = 0·003) in multivariable models. Vitamin D intake from supplements (β = 0·171; P = 0·035) and age (β = − 0·198; P = 0·015) were associated with S-25(OH)D in girls. Children who drank ≥450 g/d of milk, spent ≥2·2 h/d in physical activity, had ≥13·1 h/d of daylight time or were examined in autumn had reduced risk for S-25(OH)D <50 nmol/l. Insufficient vitamin D intake was common among Finnish children, one-fifth of whom had S-25(OH)D <50 nmol/l. More attention should be paid to the sufficient intake of vitamin D from food and supplements, especially among children who do not use fortified milk products.Key words: Vitamin D: 25-Hydroxyvitamin D: Children: Determinants Vitamin D is a pro-hormone that is converted in the liver to 25-hydroxyvitamin D (25(OH)D) and then in the kidney to 1,25-dihydroxyvitamin D, the active metabolite that regulates Ca, P and bone metabolism (1) . Vitamin D can be obtained from foods and supplements or synthesised endogenously in the skin in response to the UVB radiation of the sun. The major circulating form of vitamin D in serum is 25(OH)D, which is commonly used as an indicator of vitamin D status. Knowledge of the health effects of vitamin D is increasing. In addition to the well-known beneficial effect of vitamin D on bone health, there is some evidence that higher serum levels of 25(OH)D are associated with better muscle strength (2) and decreased risk of several diseases such as type 1 diabetes and other autoimmune diseases, cancer and infections (1) . The recommendations of the Institute of Medicine in the USA for serum 25(OH)D concentration and vitamin D intake are mainly based on the effects of vitamin D on bone health, because evidence on its effects on other outcomes is still not strong enough to inform the recommendations (3) . There is no consensus on the optimal serum level of 25(OH)D. The limit of serum 25(OH)D concentration for vitamin D deficiency varies between 25 and 50 nmol/l, and the lower limit ...