Broadcast Programming

Eastman, Susan Tyler; Head, Sydney W.; Klein, Levis; Clift, Charles; Greer, Archie; Sklar, Robert; Smith, Robert R.; Himelstein, Hal; Greenberg, Bradley S.; Baggaley, Jon; Ferguson, Margaret W.; Brooks, Philip J.; Williams, Federick; LaRose, Robert; Frost, Frederica; Gianakos, Larry James

doi:10.1080/10948008109488642

Cited by 4 publications

(2 citation statements)

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“…It also helped to neutralize the network scheduling tactic of "blunting," where two popular programs were scheduled at the same time, forcing viewers to make a choice between the two (Eastman, 1994). The VCR thus increased viewers' access to existing television programs and movies, allowing it to serve as a complement to both media.…”

Section: Vcr As Both Functional Competitor and Functional (2omplementmentioning

confidence: 95%

Media Functionality and the Principle of Relative Constancy: An Explanation of the VCR Aberration

Noh¹,

Grant²

1997

Journal of Media Economics

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The introduction and diffusion of the videocassette recorder (VCR) coincided with an increase in consumer spending on mass media as a proportion of gross national product. This article attempts to explain this apparent aberration to the principle of relative constancy by analyzing both the pattern of consumer expenditures on all mass media and the functionality of the VCR in relation to other media. An examination of audience needs and uses of the VCR suggests that the VCR offers a range of functions that implicate both mass communication and interpersonal communication. Thus, the VCR is both a functional competitor and a functional complement to existing mass media. The implications for the study of new media include a suggestion that functional analysis of media may provide an additional explanatory power for the mechanism of consumer spending on mass media.

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Section: Vcr As Both Functional Competitor and Functional (2omplementmentioning

confidence: 95%

Media Functionality and the Principle of Relative Constancy: An Explanation of the VCR Aberration

Noh¹,

Grant²

1997

Journal of Media Economics

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“…These were locked in fierce competition with each other, and scheduling became an important part of broadcasters’ strategies to increase audience ratings and gain market dominance. Competitive planning became visible in a number of aggressive scheduling tactics for the era of competition for creating “flow,” such as the introduction of “slots” with fixed starting times and standardized lengths, the use of “lead-in programming” (placing a broadly popular program at the beginning of prime time), “hammocking” (placing a program with limited appeal between two popular ones) and “counterprogramming” (offering a different genre than the competition to draw audiences with a different demographic; see, for example, Blum and Lindheim 1987; Eastman et al 1985; Hargrave 1995; Howard et al 1994, Paterson 1990, Tiedge and Ksobiech 1987; Williams 1975).…”

mentioning

confidence: 99%

Keeping Them and Moving Them

Ihlebæk

Syvertsen

Ytreberg

2013

Television & New Media

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The article explores television scheduling in the phase of proliferation, a period following phases of monopoly and competition, characterized by a drastic multiplication of content, television channels, and new platforms. Based on interviews with professionals involved in scheduling and cross-platform promotion at Norway’s four main broadcasters, a sample study of actual cross-platform promotion, and relevant statistics for the Norwegian TV market, the article explores changes in scheduling with a particular focus on the distinction between commercial and public service television. The transformations in scheduling are addressed in relation to the broader question of how television is developing in the “post-network” era. The article argues that contrary to claims that scheduling has become obsolete, analyses show that it continues to be a central craft within the television industry, one responding actively to times of change, revising its tools and developing new ones.

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Radio Highveld and Radio 702: A comparative analysis of their news services

Wigston¹

1987

Communicatio

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Broadcast Programming

Cited by 4 publications

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Media Functionality and the Principle of Relative Constancy: An Explanation of the VCR Aberration

Media Functionality and the Principle of Relative Constancy: An Explanation of the VCR Aberration

Keeping Them and Moving Them

Radio Highveld and Radio 702: A comparative analysis of their news services

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