Xanthophyll depleted, fasted broilers were intubated with various xanthophyll sources in a series of six experiments. The increase in serum xanthophyll per milligram xanthophyll intubated per kilogram body weight was used to estimate exahtnophyll availability. Statistically significant differences among samples within and among generic sources were obtained. As a result, beta-apo-8'-carotenoic acid ethyl ester (apo-EE) was used as a reference standard in Experiments 4 to 6. When the availability of apo-EE was given a relative value of 100, the availability of xanthophyll from corn gluten meal ranged from 47.7 to 89.1% (four samples), from dehydrated alfalfa, 34.6 to 65.4% (eight samples), and from Coastal Bermudagrass, 18.8 to 27.9% (three samples).