2021
DOI: 10.1177/1329878x211007167
|View full text |Cite
|
Sign up to set email alerts
|

‘Build a future champion’: Exploring a branded activity-tracking platform for children and parents

Abstract: This article explores a specific – but highly plastic – activity-tracking platform. Marketed to parents, ‘Milo Champions’ encourages the monitoring and rewarding of children, based on their activities and behaviours. The platform incorporates a popular Australian food brand – Nestlé’s Milo – and is designed for children aged between 6 and 12. Utilising walkthrough and software studies methodologies, the platform is traced by analysing app interfaces and online promotional material. Milo Champions is a niche ex… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1

Citation Types

0
3
0

Year Published

2023
2023
2023
2023

Publication Types

Select...
3

Relationship

0
3

Authors

Journals

citations
Cited by 3 publications
(3 citation statements)
references
References 40 publications
0
3
0
Order By: Relevance
“…She then proceeds to recommend (without being sponsored) the Carbon Diet coach app, explaining that, ‘I just genuinely love it … they set your macros for you so you don’t have to do any of the work which was the scary part for me’ (Ross, 2021: 01:45). This allows her to overcome her professed lack of qualifications by effectively passing over health expertise to what is supposedly an objective, technoscientific source of health information, which further works to affirm their legitimacy as health intervention (Clark et al, 2022; Lyall, 2021). This form of (perceived) objective information is often used to lend legitimacy to the WIEIAD YouTuber's personal testimony.…”
Section: Discussionmentioning
confidence: 99%
“…She then proceeds to recommend (without being sponsored) the Carbon Diet coach app, explaining that, ‘I just genuinely love it … they set your macros for you so you don’t have to do any of the work which was the scary part for me’ (Ross, 2021: 01:45). This allows her to overcome her professed lack of qualifications by effectively passing over health expertise to what is supposedly an objective, technoscientific source of health information, which further works to affirm their legitimacy as health intervention (Clark et al, 2022; Lyall, 2021). This form of (perceived) objective information is often used to lend legitimacy to the WIEIAD YouTuber's personal testimony.…”
Section: Discussionmentioning
confidence: 99%
“…Children could also use the application at home together with adults. As is typical with child-oriented technologies, a strong emphasis of gamification was evident (Lyall, 2021). In the application, users collected points from their movement which would then give them credits for playing an in-app game.…”
Section: Methodsmentioning
confidence: 97%
“…The walkthrough method developed by Light et al (2018) has become one of the most popular methodological tools within media and communications research for analysing app use. To date there have been over 500 papers using this method, but only 6 of them meaningfully focus on apps relating to physical devices and only one of those specifically examines a wearable device (Lyall, 2021). The walkthrough method is powerful as is establishes an apps' 'environment of intended use' by reading a range of signals around apps.…”
Section: Method: Walkthrough + Unboxingmentioning
confidence: 99%