“…Managers play a dual role in the innovation processes: firstly, through their powers they directly affect the course of innovation processes, secondly, they must be a leader, facilitator, animator, coach, mentor or trainer, and their task is to: coordinate, diagnose and bring out human potential, moderate, stimulate, create, initiate, and to motivate. Management may rely on developing specific innovation competencies manifested as resource allocation, the choice of technology, operations management and employee development, where the competencies are ultimately determined by the over-arching influence of the firm's knowledge structure, though directly under the influence of management who work within the influence of the knowledge structure (Siguaw, Simpson, & Enz, 2006;Mumford, Scott, Gaddis, & Strange, 2002;Jones, Simonetti, & Vielhaber-Hermon, 2000;Gliddon, 2006;Szczepańska-Woszczyna & Dacko-Pikiewicz, Managerial competencies and innovations in the www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 8, No.…”