Building a Wine Tourism Destination Through Coopetition: The Business Model of Ultimate Winery Experiences Australia

Σιγάλα, Μαριάννα

doi:10.1007/978-3-030-00437-8_8

Cited by 15 publications

(11 citation statements)

References 20 publications

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“…As all the vineyards in Scania are located in the same geographical area, are in a common stage of their life cycle and experience the same lack of resources and structural challenges, the cooperation and coopetition between vineyards and regional wine actors are significant in the creation of SCAs and wine tourism development (Grimstad and Burgess, 2014; Sigala, 2019). This cooperation has led to the emergence of a wine route in Scania (Vinvägen, 2020).…”

Section: Discussion and Study Implicationsmentioning

confidence: 99%

“…Moreover, local coopetition and clustering in the wine sector, as a local identity factor, became the major factor in achieving SCAs because those resources like local relationship, motivation, innovation, and knowledge are impossible for external competitors to copy (Grimstad and Burgess, 2014). Therefore, coopetition moves the focus of competition from a single vineyard to a wine sector as a whole or to a regional cluster of growers and wine producers (Sigala, 2019).…”

Section: Conceptual Framework For Sustainable Competitive Advantages In the Wine Sectormentioning

confidence: 99%

“…Cooperation and coopetition between vineyards are common practices in the wine sector (Festa et al , 2017; Sigala, 2019). Located in the same geographical area, vineyards are willing to cooperate and interact with each other in regard to sharing knowledge and resources (Ratten, 2018; Torres et al , 2021).…”

Section: Conceptual Framework For Sustainable Competitive Advantages ...mentioning

confidence: 99%

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Sustainable competitive advantages for a nascent wine country: an example from southern Sweden

Kompaniets

2021

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Purpose The purpose of this study is to discuss the opportunities for and challenges faced in the development of a wine sector in a nascent wine country, as well as the necessary requirements for the creation of sustainable competitive advantages (SCA), using Sweden as an example. Design/methodology/approach Content analysis of previous research based on secondary data; a SWOT analysis of the wine sector in the nascent wine country, Sweden, is provided in connection with a conceptual framework for SCAs. Findings In a nascent wine country such as Sweden, factors such as climate or technical issues regarding wine production are important factors in respect of SCA, but in themselves, do not present insurmountable obstacles to their creation. In reality, structural challenges such as the alcohol monopoly in the retail market, various other legal regulations and restrictions, the lack of marketing and promotion capabilities, limited viticulture knowledge and limited experience of cooperation with the local enterprise are all far more problematic in that they lead to relatively limited demand for Swedish wine. In this context, a marketing management approach becomes a key factor in changing attitudes and approaches. Clearly, it is important to provide potential markets and consumers with relevant marketing information about the nascent wine country and its products. Originality/value Previous research generally focused on the SCA in the established wine countries; the focus of this study is on the SCA in a nascent wine country, a country without any tradition of commercial wine production. This study contributes to the discussion of a new conceptual framework for understanding SCA in the context of nascent wine countries. Furthermore, it suggests that the remaining state alcohol retail monopoly in Sweden provides not only challenges but also opportunities for the development of the wine sector. These findings are valid not only for Sweden but also for other nascent wine countries.

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Section: Discussion and Study Implicationsmentioning

confidence: 99%

Section: Conceptual Framework For Sustainable Competitive Advantages In the Wine Sectormentioning

confidence: 99%

Section: Conceptual Framework For Sustainable Competitive Advantages ...mentioning

confidence: 99%

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Sustainable competitive advantages for a nascent wine country: an example from southern Sweden

Kompaniets

2021

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“…In recent decades, wine tourism has emerged as a complementary way of generating employment and wealth in the economy. As a consequence, its study has acquired a high level of development and maturity in the academic literature, with research in several countries such as: Australia (Sigala, 2019), Canada (Hashimoto & Telfer, 2003;Getz & Brown, 2006), Chile (Torres et al, 2021), Hungary (Medina, 2015), Italy (Colombini, 2015), New Zealand (Baird et al, 2018), Portugal (Levandoski et al, 2018, South Africa (Ferreira & Hunter, 2017) and Spain (Gómez et al, 2015). In the case of Spain, the first research was carried out by foreign researchers, focusing on La Rioja (Gilbert, 1992) and Marco de Jerez .…”

Section: Tourism and Wine: A Perfect Symbiosismentioning

confidence: 99%

Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes

et al. 2023

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Wine and tourism represent a perfect symbiosis, as they offer a different experience to tourists and also promote the economic, social, and environmental development of wine regions. In Spain, wine tourism is an increasingly important research field and several studies have been conducted on the role of wine routes in boosting the competitiveness of a territory, increasing wine production, improving the quality of life of citizens, and respecting the environment. However, to the best of our knowledge, the economic impact generated by these routes in Spain has not been addressed in the academic literature. To overcome this research gap, this paper aims to analyze the supply and demand of tourism activities by examining the evolution of the institutions involved in the Spanish wine routes, on the one hand, and the economic impact of these routes, on the other. The results show a sharp drop in the supply of institutions and the demand for tourist routes in 2020 as a result of COVID-19, with a decrease of 2.58% in the total number of institutions adhered to the wine routes, a decrease of 73.53% in the total number of visitors to the different Wine Routes of Spain and a decrease of 74.7% in the economic impact compared to the previous year. Likewise, the research shows the existence of differences between the Wine Routes of Spain in terms of the number of visitors and their economic impact, which could serve as a guide for managers to make investments through acquisitions and/or their own investments in wineries located on the routes with the greatest economic impact..

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“…In the last decade, wine tourism became a key player in gastronomic tourism (López-Guzmán & Sánchez Cañizares, 2008;Hall & Mitchell, 2000), e.g. in Italy (Del Chiappa et al, 2019), France (Thach & Cogan-Marie, 2018), Australia (Sigala, 2019), Portugal (Lavandoski, et al, 2018). It plays an important role in preserving the cultural landscape.…”

Section: Introductionmentioning

confidence: 99%

The Role of Slovenian Local Government in the Wine Tourism Promotion

Žibert¹,

Rozman²,

Rangus³

et al. 2020

LEX

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Wine, viticulture, and winemaking are an important cornerstone of economic development, culture, and tourism. Especially in wine-growing parts of the world where symbols related to wine are used even as local or national symbols. Viticulture and its complementary branches are differently developed in different parts of the world – the predisposition of further development, however, is also influenced importantly by positions of different identification referential groups which they have towards the use of wine and further development of the profession. Based on the research of standpoints of the mayors in the Republic of Slovenia, which could be presented as “wine-growing country” with regards to the extent of the vine, we can assert that mayors with their relationship towards wine and their operations influence the use of local wine for the tourist promotion of destination importantly. According to that, we figure out that mayors play an important role in the development of “public policy” in the local environment. In the forming of the positions towards the use of wine for the promotion, the direct experiences are important, as well as the environment where the mayors come from and all identification elements in the sense of cultural heritage, tradition, and development of the branch.

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Building a Wine Tourism Destination Through Coopetition: The Business Model of Ultimate Winery Experiences Australia

Cited by 15 publications

References 20 publications

Sustainable competitive advantages for a nascent wine country: an example from southern Sweden

Sustainable competitive advantages for a nascent wine country: an example from southern Sweden

Wine tourism in Spain: The economic impact derived from visits to wineries and museums on wine routes

The Role of Slovenian Local Government in the Wine Tourism Promotion

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