Building and leveraging competence exploitation and exploration for firm new product success

Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel

doi:10.1016/j.indmarman.2021.07.004

Cited by 18 publications

(28 citation statements)

References 78 publications

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“…The study found that DCs became insignificant when interacting with OCs (Protogerou et al, 2012;Wilden and Gudergan, 2017), supporting the complementarity viewpoint (Nagy et al, 2019). DCs alone cannot just reposition the firm to achieve flexibility and novelty in new product development and commercialization, but they need OCs to recombine resources and redesign the operations to achieve greater efficiency and reliability in innovation activities (Griffith et al, 2021;Thornton et al, 2019). OCs are exploitation competencies to make a firm operates at a competitive position on the productivity frontier, whereas DCs are exploration competencies to expand the existing frontier or create a new market frontier (Collis and Anand, 2019;Murschetz et al, 2020).…”

Section: Mediating Role Of Ocsmentioning

confidence: 65%

“…, 2019). DCs alone cannot just reposition the firm to achieve flexibility and novelty in new product development and commercialization, but they need OCs to recombine resources and redesign the operations to achieve greater efficiency and reliability in innovation activities (Griffith et al. , 2021; Thornton et al.…”

Section: Discussionmentioning

confidence: 99%

“…The literature review discovered a single study that investigated the effect of DCs on NPS; however, that study measured DCs by the integrating element but did not consider other elements (Zhang and Wu, 2017). NPS is the outcome of innovation processes exploring new features and therefore depends on exploration rather than exploitation capabilities (Griffith et al, 2021;Ho and Plewa, 2020). DCs explore new business opportunities and a novel resource configuration for reconfiguring the lower capabilities, which contribute to superior performance (Kurtmollaiev, 2020;Murschetz et al, 2020;Thornton et al, 2019).…”

Section: The Measurement Of Dcsmentioning

confidence: 99%

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Dynamic capabilities in new product development – the role of operational capabilities

Kunanoppadol

Igel

2023

JSMA

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PurposeThis research investigated the individual and combined effects of dynamic and operational capabilities on new product success using an improved measurement instrument.Design/methodology/approachThe empirical data were collected from 872 manufacturing firms in Thailand via a questionnaire survey. Then data were analyzed by covariance-based structural equation modeling.FindingsThe improved measurement instrument provided good reliability and validity. Dynamic capabilities improved new product success through operational capabilities, which fully mediated this relationship. Dynamic capabilities negatively moderated the effect of operational capabilities on new product success.Research limitations/implicationsThe empirical model derived from private manufacturing company data should be further tested in service industries, public firms and nonprofit organizations.Practical implicationsThe research provided two implications: the complementarity between dynamic capabilities and operational capabilities and the measurement instruments and the industrial benchmarks.Originality/valueThis study contributes three new insights: firstly, the complementary role of dynamic capabilities and operational capabilities supporting new product success; secondly, the mediating role of operational capabilities and thirdly, the moderating role of dynamic capabilities in this relationship.

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Section: Mediating Role Of Ocsmentioning

confidence: 65%

Section: Discussionmentioning

confidence: 99%

Section: The Measurement Of Dcsmentioning

confidence: 99%

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Dynamic capabilities in new product development – the role of operational capabilities

Kunanoppadol

Igel

2023

JSMA

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“…The main focus of international marketing channel research is to investigate the effects of macro-environment heterogeneity on the primary and secondary environments. Heterogeneity was investigated through constructs such as dimensions of national culture [13], cultural distance [14], psychic distance [15], institutional distance [3], geographical distance [16], and market volatility [17]. Therefore, creating long-term relationship between partners is important to improve company performance.…”

Section: Introductionmentioning

confidence: 99%

International Marketing Channel: Systematic Literature Review 2010–2021

Kusumastuti¹,

Sukresna²

2023

Advances in Economics, Business and Management Research

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The scope of international marketing channel research has expanded significantly. Initially, the literature focused on the factors influencing the expansion of international marketing channels. The literature now includes a wide range of topics related to the challenges of selecting channel structures and managing channel relationships. This article aims to investigate several international marketing channel research, i.e., by reviewing 146 articles related to international marketing channels published from 2010 to 2021 with a periodic approach. Assessments of the condition and the progress of the literature were used as the basis to identify emerging themes that will advance the field of international marketing channels. The findings of this SLR are several research themes that can be used for future research, such as marketing globalization, marketing channels, and commerce. Research with the theme of commerce has the most opportunity for future research.

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“…We are able to comprehend not just the distinctive drivers of each particular knowledge resource but also whether manufacturers may improve their own performance by examining knowledge capabilities in detail (Griffith et al, 2021). Product competency can be categorized into value-added, competitiveness, and lack of competitiveness (Chen & Liaw, 2001).…”

Section: Introductionmentioning

confidence: 99%

Do Owner Characteristic, Technology Usage, and Product Competence Affect Small Business Performance?

Cahyati

2023

Journal of Business, Management, and Social Studies

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The purpose of the research is to evaluate the factors of owner characteristics, technology usage, and product competence toward small business performance. The research model was tested using a survey of 64 small business shoppers in Jakarta. The research findings indicate that owner characteristics, technology usage, and product competence affect small business performance. The results point to the importance of owner characteristics, technology usage, and product competence factors in understanding small business performance.

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Building and leveraging competence exploitation and exploration for firm new product success

Cited by 18 publications

References 78 publications

Dynamic capabilities in new product development – the role of operational capabilities

Dynamic capabilities in new product development – the role of operational capabilities

International Marketing Channel: Systematic Literature Review 2010–2021

Do Owner Characteristic, Technology Usage, and Product Competence Affect Small Business Performance?

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