Building aware and unaware consumers’ trust towards family business: Evidence from Poland

Nikodemska‐Wołowik, Anna Maria; Bednarz, Joanna; Wach, Dagmara; Little, Joseph; Kubik, Mark A.

doi:10.15678/eber.2020.080308

Cited by 7 publications

(7 citation statements)

References 65 publications

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“…Other researchers focus attention on the partial factors of social capital in their relationship with the competitive positions of enterprises. For example, the trust and quality of relationships with customers attract a lot of attention from scientists, as a result of which the possibilities of the best satisfaction of customer needs are investigated [30][31][32][33], the development of the employer's brand [34][35][36], and its partial components, such as supporting employee initiatives for learning and professional growth [37][38][39], creating favorable working conditions [40][41][42], comfortable working relationships and work-life balance support [43,44] and interpersonal and interorganizational trust [45,46].…”

Section: Literature Reviewmentioning

confidence: 99%

Social Capital Factors Fostering the Sustainable Competitiveness of Enterprises

et al. 2022

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The study aimed to determine the factors of social capital (SC) of enterprises that can have a significant impact on achieving sustainable competitiveness. In this regard, the study tested the SEM-analysis method for evaluating hypotheses regarding the influence of factors of relational, cognitive and structural social capital of enterprises on financial and non-financial indicators of competitiveness. Empirical data for the study were obtained on the basis of a sociological survey conducted by the authors of managers and owners of enterprises in Ukraine from December 2020 to March 2021. The obtained results and modelled relationships of factors confirmed the significant influence of factors of social capital of enterprises on competitiveness. At the same time, the results revealed the most essential influence of efforts to develop strategic partnerships with suppliers (as part of structural SC), efforts to form a positive image of the enterprise and satisfaction with horizontal relationships (as part of relational SC), general satisfaction with the psychological climate in the team, the establishment of corporate culture as well as own efforts to support and develop corporate culture (among the factors of cognitive SC).

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Section: Literature Reviewmentioning

confidence: 99%

Social Capital Factors Fostering the Sustainable Competitiveness of Enterprises

et al. 2022

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“…Firstly, FFs should highlight Polish and homemade products of high quality and careful workmanship, together with their tradition and reliability (Wielsma et al, 2019;Zanon et al, 2019). In Poland, the trend of returning to tradition has been clearly visible for several years now, which is especially visible in the food sector, in which natural ingredients, traditional recipes, and own production methods are welcome and even expected Nikodemska-Wołowik et al, 2020). Moreover, young buyer attention is also attracted to the special 'human' approach to customer care.…”

Section: Resultsmentioning

confidence: 99%

Young consumer perception towards family firms: Relationship building and gender

Bednarz¹,

Bartosik‐Purgat²,

Jastrzębski³

et al. 2022

EBER

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The objective of the article is to investigate young consumer perception of family firms (FFs) used in the process of relationship building. It also stresses the importance of gender roles within this representative group. Research Design & Methods: Following a literature review, a quantitative survey on a statistically representative random-cluster sample of 237 Generation Z consumers was conducted in the latter half of 2017 in Poland. The computer-assisted web interviewing method was used, and factor analysis was applied. Findings: Results indicate that young consumers perceived FFs as reliable, long-term businesses with a humancentred approach to clients. Tradition was the attribute that distinguished FFs on the market. Gender differences played an important role in the perception of FFs. Implications & Recommendations: Further research should consider the influencing factors for families from external influencers. This research initiates the process of influencing young customers and can lead to a model development that would describe the specifics of Generation Z in FFs. Contribution & Value Added:The study should be considered a framework for identifying ways to achieve competitive advantage of family-owned companies. From a practical perspective, this is an important implication for FFs' owners and marketing managers who have noticed a growing concern of an aging target population.

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“…It is an indispensable element of interpersonal relations and it occurs in every sphere of life, also in relations of market exchange (Małys & Fonfara, 2018). This statement is confirmed by the research of Bruni & Sugden (2000), who proved that the market is not able to function without mutual trust which constitutes the basis of any relationship or transaction (Nikodemska-Wołowik et al, 2020). The sharing economy is no exception, but the role of trust seems much higher here.…”

Section: Literature Reviewmentioning

confidence: 87%

Trust and other factors impacting the platform choice in sharing economy: A case from Poland

Rakowska¹

2021

IER

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The purpose of this study is two-fold: firstly, to identify the role of trust in the sharing economy; secondly, to identify the correlations between personal determinants such as age, gender, education level, place of residence and factors impacting the choice of sharing economy platform. Research Design & Methods:The mix methods were applied in the study. Firstly, the literature studies were used to recognise the theoretical background and the variables identification. Secondly, the pre-research study, applying the in-depth interviews, was conducted, and thirdly, the main primary empirical research was employed with the online survey as a main research method. Findings: There is a strong relationship between the activities of consumers in relation to sharing economy and trust. Trust becomes a fundamental issue in the so-called "the trend of sharing". Consumers identify trust as a key determinant of their participation in the sharing economy and likewise the main limitation in case of their deeper involvement in the sharing process. The more credible and trustworthy an enterprise is, the more willingly consumers are able to take advantage of its intermediation. When analysing consumer decisions in relation to independent variables, such as age, gender, place of residence and education level, a lack of statistically significant correlations between the variables and the factors influencing the choice of the appropriate platform was noticed. Only two pairs of variables showed statistically significant negative correlations: age and credibility of the sharing economy platform as well as education level and number of stars. Implications & Recommendations: Research broadens knowledge about the sharing economy and allows to better understand the behaviour of active consumers of the sharing economy. The results may be useful for sharing economy companies and platforms. Contribution & Value Added: The analysis presented in the paper expands knowledge about the significance of trust and other factors influencing the choice of platforms in sharing economy. Article type:research article

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Building aware and unaware consumers’ trust towards family business: Evidence from Poland

Cited by 7 publications

References 65 publications

Social Capital Factors Fostering the Sustainable Competitiveness of Enterprises

Social Capital Factors Fostering the Sustainable Competitiveness of Enterprises

Young consumer perception towards family firms: Relationship building and gender

Trust and other factors impacting the platform choice in sharing economy: A case from Poland

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