Building bank brands: How leadership behavior influences employee commitment

Internal brand co-creation: The experiential brand meaning cycle in higher education

“…A strong brand identity captures the brand vision and provides strategic impetus for reinforcing brand values (Alsem & Kostelijk, 2008;Balmer, 2012;Vallaster & Lindgreen, 2013;Wallace, de Chernatony, & Buil, 2013a, 2013b. Hence, the internal market must first accept the distinctive brand identity crafted by the brand owner (Aaker & Joachimsthaler, 2000;de Chernatony, Cottam, & Segal-Horn, 2006;Nandan, 2005).…”

How Leadership Styles Influence Commitment to Service Quality (CSQ): A Case Study of Hospitals of Sindh Pakistan

“…Similarly, Wallace et al, (2013) stated that the leadership can encourage employees towards commitment. The argument is supported by (Mitchell, 2002) stating that employees are more committed in organizations when reinforced by the leadership.…”

“…Rowold, Borgmann, & Bormann, (2014) found that transformational leadership style has strong significant influence on affective commitment further, (Barnett et al, 2001;Erkutlu, 2006;Emery & Barker, 2007;Liao & Chuang, 2007). Further, Wallace et al, (2013) stated that the leadership can encourage employees towards commitment. Avolio et al (2004) conducted a study on staff nurses in a public hospital of Singapore and stated that transformational leadership positively affects organizational commitment.…”

Determinants of Employee Commitment and Continuous Improvement in Animal Feed Companies

“…Without followers there are no leaders and the leadership means that there is a relationship between leaders and their followers [33]. Leadership in organizations is sometimes confused with top management.…”

“…A worker's commitment to his or her organization can be seen as a multidimensional construct that can be distinguished from definitions in the literature of commitment. Of these components, the commitment can be distinguished between [13]; [26]; [28]; [33]:…”