Building blocks of the luxury jewellery industry: conversations with a CEO

Pereira, Beulah; Teah, Kevin; Sung, Billy; Teah, Min

doi:10.1108/apjml-10-2018-0415

Cited by 7 publications

(9 citation statements)

References 48 publications

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“…Besides these, premium price and rarity of materials are considered important attributes behind the development of exclusivity of luxury products (Arora, 2011). For example: in the gem and jewelry industry, rare gemstones play the role of perceived rarity (Pereira et al, 2019). Wuestefeld et al (2012) and Rose (2016) have put forward that the customers prefer brands with a heritage as they are perceived to be trustworthy, credible and reliable.…”

Section: Luxury Brand Attributes (Lba) and Luxury Product Attributes ...mentioning

confidence: 99%

“…Studies have been conducted considering luxury brand attributes (LBA) (Phau and Prendergast, 2000; Qiu et al , 2017), luxury product attributes (LPA) (Pereira et al , 2019; Dhaliwal et al , 2020), social media attributes (SMA) (Kim and Ko, 2012; Agnihotri, 2020), corporate social responsibility attributes (CSRA) (Sen and Bhattacharya, 2001; Sipilä et al , 2021), sustainability attributes (SUA) (Jain and Mishra, 2020), luxury brand attachment (Lin and Ku, 2018; Shimul et al , 2019), luxury brand trust (Khan and Zaman, 2021; Lee Park et al , 2021; Pir and Derinözlü, 2021) and luxury brand loyalty (Park et al , 2011; Kim and Ko, 2010; Rao and Ko, 2021; Chung and Kim, 2020) in a segregated manner. When consumers purchase a luxury product, they consider several attributes from each of the mentioned areas before deciding on their purchase.…”

Section: Introductionmentioning

confidence: 99%

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Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach

Ghosh

Bhattacharya²

2022

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Purpose This study aims to explore the antecedents related to luxury brand loyalty in the Indian Gen Z consumer segment. It obtains the connection between luxury brand attachment, luxury brand trust and luxury brand loyalty. The study also envisages how luxury brand trust plays a mediation role in strengthening the relationship between luxury brand attachment and luxury brand loyalty in the Indian Gen Z consumer segment. Design/methodology/approach The empirical investigation is based on the Indian Gen Z consumer segment. Data was acquired with the help of a structured questionnaire, following convenience and snowball sampling techniques. A total of 230 primary responses was used for the statistical analysis of the present research. The analysis was carried out with the help of SmartPLS software to validate a proposed model and corresponding hypotheses. Findings The research findings demonstrate that two major branding outcomes support luxury brand loyalty behavior in the Indian Gen Z consumer segment: luxury brand attachment and luxury brand trust. Corporate social responsibility (CSR) attributes and sustainability attributes, luxury product attributes, luxury brand attributes and social media attributes positively influence luxury brand attachment in the Indian Gen Z consumer segment. CSR attributes and sustainability attributes have negligible contribution toward positively influencing luxury brand trust towards the same. However, when luxury brand trust is combined with luxury brand attachment, then luxury brand trust plays a significant role in enhancing luxury brand loyalty among the Indian Gen Z consumer segment. Then, luxury brand attributes, product attributes and social media attribute positively impact luxury brand trust in the Indian Gen Z consumer segment. The study also identifies that luxury brand trust plays a significant mediation role in consolidating the relationship between attachment and loyalty. Originality/value The proposed model in the research is an integrated framework comprising maximum potential variables that can positively influence luxury brand loyalty in the Indian Gen Z consumer segment. The analysis in the research shows the mediation role of luxury brand trust between luxury brand attachment and luxury brand loyalty in the Indian Gen Z consumer segment. This study has also identified the vital role of luxury brands’ CSR attributes and sustainability attributes to support luxury brand loyalty.

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Section: Luxury Brand Attributes (Lba) and Luxury Product Attributes ...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach

Ghosh

Bhattacharya²

2022

View full text Add to dashboard Cite

show abstract

“…The demand for luxury goods – authentic premium-priced, high-quality, branded goods with a prestigious image and a high symbolic and emotional value (Ngo et al. , 2020; Pereira et al. , 2019; Ko et al.…”

Section: Introductionmentioning

confidence: 99%

“…The demand for luxury goodsauthentic premium-priced, high-quality, branded goods with a prestigious image and a high symbolic and emotional value (Ngo et al, 2020;Pereira et al, 2019;Ko et al, 2017;Tynan, 2010) is fueled primarily by emerging markets (Jain, 2018) and is more pronounced in developing countries than in developed nations (Riquelme et al, 2012). The African luxury retailing market is currently recording annual sales of over $350 billion, with Africa as the next frontier of economic growth as Asia starts to slow, with the highest growth (9%) in disposable income forecasted annually until 2030 (Euromonitor, 2018;Onyemah and Akpa, 2016;Babarinde, 2009).…”

Section: Introductionmentioning

confidence: 99%

Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test

Ndereyimana

Lau

Lascu

et al. 2021

APJML

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PurposeHeeding the call for insights into the Sub-Saharan African international marketing context, this study aims to empirically examine consumers' desires and motivations for buying counterfeit luxury goods. It examines influences on consumers' attitudes and purchase intentions related to counterfeit luxury goods in Rwanda, one of Sub-Saharan Africa's fastest-growing economies and growing luxury markets, developing and testing a model examining the effect of social context on personal attributes, providing evidence on economic and social-status factors as drivers for counterfeiting.Design/methodology/approachThe data were collected using an online survey administered in Rwanda to consumers who had previously purchased luxury goods and counterfeits. A total of 312 valid responses were analyzed using structural equation modeling.FindingsThis study found that normative and informational influences had a positive effect on Rwandan consumers' attitude toward purchasing counterfeit luxury products, with attitude influencing purchase intentions directly and indirectly, through mediating variable desire for status or through value consciousness and desire for status.Originality/valueThe study contributes to academic research − one of the first empirical studies to examine consumers' desires and motivations for buying counterfeit luxury goods in Sub-Saharan Africa, providing insights that benefit scholars and practitioners seeking to better understand a market where more than half of the world's fastest economies are located.

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“…Terrell pointed out some common problems in the localization of jewelry design and proposed several ideas for the localization of jewelry design [16]. Leong Kahn Fai raised the question of how to integrate traditional patterns with jewelry design [17]. Kettle SA proposed the advantages and disadvantages of China's jewelry design, which is of great significance to further realize the localization of jewelry design [18].…”

Section: Introductionmentioning

confidence: 99%

Application of Traditional Pattern in Korean Jewelry Design

2021

IJFS

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With the wave of globalization sweeping across, the consciousness of individuality is constantly awakening, and items with individuality are more popular in life. Especially in the field of jewelry design, most domestic jewelry design is blindly imitating foreign style design, ignoring the important role of China's ancient and rich traditional culture in jewelry design, so the modeling is monotonous, jewelry design lacks vitality. But Korean jewelry design always sees the shadow of traditional patterns. Therefore, it is imperative to study the application of traditional patterns in Korean jewelry design. The purpose of this article is to solve China's jewelry design cannot be combined with China's outstanding traditional culture, through the application of traditional patterns in south Korean jewelry design research, application lists besides longfin ornamentation, word, rye, water ripple, etc. These traditional grain appearance how successful example in the south Korean jewelry design, from the integration of traditional culture, aesthetic consciousness, moral works, works awareness to explore traditional patterns in the south Korean jewelry design methods and effects. Research result indicates that the application of traditional patterns in south Korean jewelry design study will longfin ornamentation, totem, word, rye, water ripple in jewelry design, traditional patterns such as fusion of south Korean jewelry design awareness of thirty percent, in the aspect of moral work got nearly seventy percent of the appreciation of the customer. The experience of Korean jewelry design makes us understand that we need to combine our own traditional culture in jewelry design to create, so as to maintain high quality.

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Building blocks of the luxury jewellery industry: conversations with a CEO

Cited by 7 publications

References 48 publications

Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach

Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India: a PLS-SEM approach

Luxury goods and their counterfeits in Sub-Saharan Africa: a conceptual model of counterfeit luxury purchase intentions and empirical test

Application of Traditional Pattern in Korean Jewelry Design

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