Building confidence in the COVID-19 vaccine in a polio-endemic country: strategic communication lessons from Pakistan
Zaeem Ul Haq,
Soofia Yunus,
Naveed Jafri
Abstract:In a health emergency, governments rely on public trust in their policy, and anticipate its compliance to protect health and save lives. Vaccine hesitancy compromises this process when an emergency involves infections. The prevailing discourse on vaccine hesitancy often describes it as a static phenomenon, ignoring its expanse and complexity, and neglecting the exploration of tools to address it. This article diverges from the conventional perspective by explaining the case of Pakistan and its communication st… Show more
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