Building Guest Loyalty: The Role of Guest Based Brand Equity and Guest Experience in Resort Hotel Industry

Shobri, Nor Diyana Mohammed; Putit, Lennora

doi:10.1166/asl.2015.6116

Cited by 9 publications

(4 citation statements)

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“…However, low awareness of CSR activities can hinder BE and communication. Finally, the direct correlation between CSR perceptions and brand loyalty has been proven in many studies e.g., [40,41]. The socially responsible activities of firms are positive aspects of brand association.…”

Section: Literature Review and Hypothesis Development 21 Csr Perceptions And Brand Credibility Brand Reputation And Brand Equitymentioning

confidence: 87%

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The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Wang

Liao

et al. 2021

Sustainability

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Corporate social responsibility (CSR) is becoming one of the most critical challenges that firms must address to survive in the competitive market. This study investigates the impact of customers’ CSR perceptions on their purchase intentions as mediated by brand equity, brand credibility, and brand reputation in order to identify the benefits of CSR integration for business development. The study employs a quantitative approach to collect data from customers who purchase cosmetics through an online survey. PLS-SEM software is used to analyze the data from the 380 responses. The results indicate that customers’ perceptions of the CSR of a firm affect their intention to purchase its brands in the future. Brand equity, brand credibility, and brand reputation mediate the impact of CSR perceptions on purchase intentions. Since previous studies have not employed a comprehensive approach to verifying the influence that CSR exerts through brand credibility, brand reputation, and brand equity, the results provide an essential reference for academics who conduct empirical research on the subject. This paper is also particularly beneficial for marketers and managers who wish to develop marketing strategies and brand management techniques that boost business efficiency.

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Section: Literature Review and Hypothesis Development 21 Csr Perceptions And Brand Credibility Brand Reputation And Brand Equitymentioning

confidence: 87%

“…Moreover, communicating CSR activities well can raise customer awareness. When a company succeeds in building a sustainable BE, it can maintain a positive reputation [63] and encourage customers to purchase its products [41].…”

Section: Research Conclusionmentioning

confidence: 99%

The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Wang

Liao

et al. 2021

Sustainability

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“…When organizations effectively communicate their CSR initiatives, it contributes to forming a morally sound, ethical and sustainable image in customers' minds (Abu Zayyad et al , 2021). Such a favourable image and reputation encourage repeat product purchases (Mohammed Shobri and Putit, 2015).…”

Section: Discussionmentioning

confidence: 99%

Corporate social responsibility authenticity as a determinant of repurchase intentions

Hassan

Akhouri

Kodwani

2023

SRJ

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Purpose This study aims to examine the relationship between corporate social responsibility (CSR) authenticity and its relationship with repurchase intentions. In doing so, the current research also investigates the mediating role of perceived CSR (PCSR) and perceived moral judgement. Design/methodology/approach For the current research purpose, a sample of 262 Indian working professionals was surveyed. Findings Data analysis revealed that CSR authenticity significantly predicted the repurchase intentions of the survey participants. The studied research contributes significantly to the extant literature on CSR authenticity by studying the underlying mechanisms that make a consumer repurchase a product or service. Originality/value Research on CSR authenticity is still at a nascent stage. Furthermore, variables such as moral judgement and PCSR motives have not been studied in CSR authenticity literature.

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“…According to Wang et al (2017) the use of cellphones in the tourism sector is a relatively new phenomenon. Past researches have validated the importance of customer satisfaction, service quality and value as prerequisites of customer loyalty formation (Mohammed et al, 2015).…”

Section: Framework Of Guest Focused Among Resorts In Cagayan Valley Region Philippines 1 Introductionmentioning

confidence: 99%

Framework of guest focused among resorts in Cagayan Valley Region, Philippines

Mones¹,

Borbon²

2021

IJRSM

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This study aims to proposed a framework of guest focused among resorts in Cagayan Valley Region, how does the new operation most likely be change or upgrade for new normal operations in the region, amidst the abrupt change of economy, to analyze the operating procedure for a new normal in the hospitality industry. The nature of the tourism industry such as resort, allows business to operate in to remote areas. Economically, tourism provides employment and wages that help to decrease unemployment and increase the circulation of money through the community. Thus, tourism specifically investing a resort means money for capital investment and local tax revenues. Tourist for example take with them their own peculiar tastes and standard of living, to which the investor must cater if expects, repeated business. In developing countries, the need to accommodate these special requirements often results the need for imported capital, imported technology or even imported management skills. Thus, some investors, as an opportunity, seek for incentives in local projects such as team building facilities designed to serve inbound visitor. Once built, the facilities become indispensable as economic asset. Quantitative method is the type of research in the study, participants of the data gathered was the customer, the owner and the LGU of Region. The quality of the service serves within the region on how to cope up in the new normal comparison of services before during and new normal due to pandemic. Sudden changes in hospitality decline the economic grow worldwide, thus in whatever circumstances a future plan was ahead of time, a lesson to learned that nobody knows it will happen, the researcher would like to recommend the region in partnership with LGU to work together to start fresh to encourage customers the safes way in general.

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Building Guest Loyalty: The Role of Guest Based Brand Equity and Guest Experience in Resort Hotel Industry

Cited by 9 publications

References 0 publications

The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions

Corporate social responsibility authenticity as a determinant of repurchase intentions

Framework of guest focused among resorts in Cagayan Valley Region, Philippines

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