Building intimacy through linguistic choices, text structure and voices in political discourse

Reyes, Antonio

doi:10.1016/j.langcom.2015.05.002

Cited by 29 publications

(31 citation statements)

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“…He gives a rhetorical analysis to political strategy and shows how the rhetorical approach embodied in concrete examples [28]. Reyes (2015) explores how intimacy with the audience gets built by linguistic variables. He finds that strategical deployment of lexical selection and discourse structure helps weld intimacy with the audience [29].…”

Section: The Previous Studies On Political Addressesmentioning

confidence: 99%

“…Reyes (2015) explores how intimacy with the audience gets built by linguistic variables. He finds that strategical deployment of lexical selection and discourse structure helps weld intimacy with the audience [29]. Rossette (2017) analyzes the political oratory in four sampled political addresses from Barack Obama, Martin Luther King and Abraham Lincoln, aiming to explore how oratory helps construe discursive identities and shorten distance with the audience [30].…”

Section: The Previous Studies On Political Addressesmentioning

confidence: 99%

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An Analysis of Graduation Resources in Concession Addresses

Li¹

2019

IJLL

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The concession address is generally considered as the final swan song of a lost campaign, communicating the defeated presidential nominee's thankfulness and gratitude to his or her supporters. Transcripts, videos or audios of concession addresses are easily accessible to the public via internet, television or even radio. With its easy accessibility, the concession address plays a significant part and has a high profile in the public's daily life. Nonetheless, the researches on concession addresses are few and far between. Based on the system of Graduation within the Appraisal Theory, an analysis of graduation resources in concession addresses by American presidential nominees has been conducted. In this paper, the author aims to find how the political addresser to achieve alignment with the audience by using different kinds of graduation resources. The results show that American presidential nominees tend to be profusive in employing graduation resources, among which they are prone to employ far more Force resources than Focus resources in the given sample. This means that American presidential nominees are inclined to use force resources to highlight their attitudes and proper graduations, appropriately indicating their strong love to people and a strong sense of patriotism.

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Section: The Previous Studies On Political Addressesmentioning

confidence: 99%

Section: The Previous Studies On Political Addressesmentioning

confidence: 99%

An Analysis of Graduation Resources in Concession Addresses

Li¹

2019

IJLL

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“…In addition to interrogating capitalist forms (commodities, brands, and corporations) as the ongoing achievement of semiotic practices of various kinds, a number of authors have also asked what novel forms emerge when such formulations are extended in new ways and in new domains. What happens to the brand form when nations, universities, ethnicities (Wang ), residential communities (Koh ), politicians (Reyes ; Sclafani ), and everyday persons (Gershon ) are formulated as brands (or vice versa; Koh )? As these ethnographic studies evince, such tropes of capital—be they on the commodity, the corporation, or the brand—are productive of much more than the ideological teloses of what they cite.…”

Section: Three Thematic Horizonsmentioning

confidence: 99%

Linguistic Anthropology in 2015: Not the Study of Language

Nakassis

2016

American Anthropologist

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The thesis of this essay is that linguistic anthropology is not the study of language. Rather, "language" functions as a permanently problematic, if indispensable, object for linguistic anthropological analysis and thought. This is because, as I suggest, the critical intervention of linguistic anthropology over the last 40 years has been its ethnographic focus on indexicality, in particular, the ways that indexical processes undermine language as an autonomous object, entangling it with other semiotic modalities and thereby displacing it beyond its putative borders.Reviewing linguistic anthropological scholarship from 2015, I argue that it is the study of this displacement and its more general semiotic implications-and the entangled and mutually informing analytics that have been developed to theorize them, for example, language ideology, entextualization, interdiscursivity, chronotope-that centers the field. Focusing on a set of such analytics, I illustrate how recent linguistic anthropological scholarship has elaborated the reflexive, dialectical nature of social life, theorizing what I call total semiotic facts. I explore these dialectics by discussing three thematic clusters that occupied the attention of the field in 2015: diversity and authenticity, political economy, and mass mediation. [linguistic anthropology, indexicality, language ideology, chronotope, superdiversity, authenticity, political economy, mass mediation, year in review] RESUMEN La tesis de este ensayo es que la antropología lingüística no es el estudio del lenguaje. Más bien, el "lenguaje" funciona como un objeto para el análisis y la conceptualización antropológico lingüística, permanentemente problemático, si bien indispensable. Esto es debido, como lo sugiero, a que la intervención crítica de la antropología lingüística durante losúltimos cuarenta años ha sido su foco etnográfico en la indexicalidad, en particular, los modos que los procesos indéxicos socavan el lenguaje como un objeto autónomo, entrelazándolo con otras modalidades semióticas y por lo tanto desplazándolo más allá de sus bordes putativos. Revisando la investigación antropológica lingüística de 2015, argumento que es el estudio de este desplazamiento y sus implicaciones semióticas más generales-y la analítica entrelazada y mutuamente informativa que ha sido desarrollada para teorizarlos, por ejemplo, ideología del lenguaje, entextualización, interdiscursividad, cronotopo-lo que centra el campo. Enfocándome en una serie de tal analítica, ilustro cómo la investigación antropológica lingüística reciente ha elaborado la naturaleza reflexiva, dialéctica de la vida social, teorizando lo que llamo hechos totales semióticos.Exploro estas dialécticas discutiendo tres grupos temáticos que ocuparon la atención en el campo en 2015: diversidad y autenticidad, economía política, y meditación masiva. [antropología lingüística, indexicalidad, ideología del lenguaje, cronotopo, superdiversidad, autenticidad, economía política, meditación masiva, año en revisión]

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“…Thus, consumers would prefer brands using a language style that can address the feelings of uncertainty and risk related to brands. The formal language style, because of its rigidness and precision, is widely used in professional settings to reduce perceived risks (Heylighen, 1999;Rennekamp & Witz, 2017;Reyes, 2015). This style is also consistent with consumers' opinion of a company being able to and working hard to solve a serious matter (Barcelos et al, 2018).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

“…The informal language style is relationship-oriented and can be used to develop rapport between interlocutors (Gretry et al, 2017;Incelli, 2013;Rennekamp & Witz, 2017;Reyes, 2015). According to previous research, the informal language is a flexible and light way of communication that is conducive to the expressivity and interactivity (Beukeboom et al, 2015;Heylighen & Dewaele, 2002;Reyes, 2015).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Three Essays on Understanding Consumer Engagement with Brand Posts on Social Media

Deng¹

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The rapid proliferation of social media over the last ten years has revolutionized the way that brands and consumers connect, communicate, and interact with each other. Nowadays, approaching creative brand posts in a way that maximizes consumer engagement has become a growing challenge to social media marketers. This thesis addresses this challenge and aims to understand how to enhance consumer engagement with brand posts on social media through the lens of linguistics. To achieve this goal, three independent but related papers were conducted to 1) investigate how the linguistic styles of brand social media posts influence consumer engagement; 2) examine the interactive impacts of consumer comment valence and brand response language style on consumers' evaluation of brand and their intention for future engagement with the brand; and 3) explore whether and how incorporating emojis in brand social media posts affects consumer engagement with the posts. The findings of this thesis reveal that, for brands, using proper language when communicating with consumers on social media can improve consumers' perceptions of brands and enhance their engagement with brands. The results of this thesis deepen our understanding of the role that brand language plays in influencing consumer engagement on social media as well as provide many practical guidelines for social media marketers regarding the language they use in communicating with consumers on social media.

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Building intimacy through linguistic choices, text structure and voices in political discourse

Cited by 29 publications

References 28 publications

An Analysis of Graduation Resources in Concession Addresses

An Analysis of Graduation Resources in Concession Addresses

Linguistic Anthropology in 2015: Not the Study of Language

Three Essays on Understanding Consumer Engagement with Brand Posts on Social Media

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