Building Java Intelligent Applications Data Mining for Java Type-2 Fuzzy Inference Systems

Castañón–Puga, Manuel; Flores-Parra, Josué Miguel; Castro, Juan R.; Gaxiola–Pacheco, Carelia; Palafox, Luis E.

doi:10.1016/j.procs.2015.05.401

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2018

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“…FSC has been applied in some field of researches such as three phase induction control [18], Non Linear process modeling [19], Data mining [20] and web design [21].…”

Section: Introductionmentioning

confidence: 99%

Fuzzy subtractive clustering based prediction model for brand association analysis

Widodo

2018

MATEC Web Conf.

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The brand is one of the crucial elements that determine the success of a product. Consumers in determining the choice of a product will always consider product attributes (such as features, shape, and color), however consumers are also considering the brand. Brand will guide someone to associate a product with specific attributes and qualities. This study was designed to identify the product attributes and predict brand performance with those attributes. A survey was run to obtain the attributes affecting the brand. Subtractive Fuzzy Clustering was used to classify and predict product brand association based aspects of the product under investigation. The result indicates that the five attributes namely shape, ease, image, quality and price can be used to classify and predict the brand. Training step gives best FSC model with radii (ra) = 0.1. It develops 70 clusters/rules with MSE (Training) is 9.7093e-016. By using 14 data testing, the model can predict brand very well (close to the target) with MSE is 0.6005 and its’ accuracy rate is 71%.

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“…FSC has been applied in some field of researches such as three phase induction control [18], Non Linear process modeling [19], Data mining [20] and web design [21].…”

Section: Introductionmentioning

confidence: 99%

Fuzzy subtractive clustering based prediction model for brand association analysis

Widodo

2018

MATEC Web Conf.

View full text Add to dashboard Cite

show abstract

Building Java Intelligent Applications Data Mining for Java Type-2 Fuzzy Inference Systems

Cited by 1 publication

References 12 publications

Fuzzy subtractive clustering based prediction model for brand association analysis

Fuzzy subtractive clustering based prediction model for brand association analysis

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