Building Library Community Through Social Media

Young, Scott W. H.; Rossmann, Doralyn

doi:10.6017/ital.v34i1.5625

Cited by 59 publications

(30 citation statements)

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“…This information will let others know what is required to use these venues for communication. 15 and Semantic Web Identity (SWI) 16 • Social Media Optimization (SMO) 17…”

Section: Communication Venuesmentioning

confidence: 99%

Creating an Organizationally Embedded Strategic Communication Plan for Libraries

Rossmann

2019

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This is the first in a series of articles appearing in Library Leadership & Management that provides library leaders with an outline for creating a sustainable and consistent communication plan across all platforms and venues. Going beyond traditional marketing and branding, this series suggests a comprehensive approach to communication -both to people and to the computer networks that people use -for everyday communication, for disaster planning, and for the library's strategic endeavors. There are many elements that can communicate and convey a library's identity and values -social media posts, budget structures, library guides, strategic plans, etc. A coordinated and strategic plan for communication and outreach will strengthen your library's value by creating a common experience and understanding by your library community, including library patrons, boards, administrators, and donors as well as internet search engines, social media networks, and their users. This plan will keep the library focused on objectives from the strategic plan and not straying beyond the plan, which could otherwise drain resources from what is trying to be achieved. This first article outlines the purpose and development of a library's values, mission, and vision statements, a strategic plan, a communication plan, and the embedding of that plan in organizational culture. Subsequent articles explore offshoots of this communication including budgeting message and presentation, social media strategies, and search engine optimization and semantic web identity. IntroductionEffective, intentional communication about library values, aspirations, goals, and plans is essential to keeping library efforts within scope, building library support, creating a justifiable budget, and being prepared for unexpected crises. Many libraries expend numerous resources developing values, mission, and vision statements which, in turn, inform strategic plans. These statements and plans can be quickly forgotten if not intentionally integrated into daily communication workflow. If library employees are not fully informed about their library, how can the library expect members of their community to understand the organization? For example, do library employees understand the structure of the library's budget, the strategies used in managing the library's social media accounts, the representation of the library through search engines like Google and Bing, and the existence of a strategic plan? Consider that a lack of common knowledge of the library by its employees may lead to inconsistent communication resulting in user frustration, confusion over what the library is trying to achieve, and, ultimately, reduced value placed in the library and reduced support for the budget to support its efforts. This inconsistent communication and lack of understanding by its employees and community undermines the library's mission, value, plans, and its potential as a force for community good. Conversely, a library with a thoughtfully constructed, consistently followed, communic...

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“…This information will let others know what is required to use these venues for communication. 15 and Semantic Web Identity (SWI) 16 • Social Media Optimization (SMO) 17…”

Section: Communication Venuesmentioning

confidence: 99%

Creating an Organizationally Embedded Strategic Communication Plan for Libraries

Rossmann

2019

Self Cite

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“…This could reflect a change over time in how libraries are using Twitter as the platform and our relationship with it evolve. Evidence that the way some libraries interact on Twitter might be changing can be found in Young and Rossmann's (2015) report on a shift in tweeting activity by the Montana State University Library (MSUL). Originally, MSUL tweets were heavily oriented towards the Salesperson persona, focused on advertising library workshops, events and resources, but after a conscious change in philosophy, tweeters focused on posts framed around "student life" and "local community"-essentially, tweeting about things their target audience would find interesting and showing some personality in the process, as advocated by Vaynerchuk.…”

Section: Discussionmentioning

confidence: 99%

“…Originally, MSUL tweets were heavily oriented towards the Salesperson persona, focused on advertising library workshops, events and resources, but after a conscious change in philosophy, tweeters focused on posts framed around "student life" and "local community"-essentially, tweeting about things their target audience would find interesting and showing some personality in the process, as advocated by Vaynerchuk. As a result of this change, MSUL saw an increase in the numbers of student followers and a dramatic increase in the level of interaction with their followers (Young & Rossmann, 2015)…”

Section: Discussionmentioning

confidence: 99%

What Do Health Libraries Tweet About? A Content Analysis

Neilson

2016

Partnership

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Many libraries have adopted Twitter to connect with their clients, but the library literature has only begun to explore how health libraries use Twitter in practice. When presented with new responsibility for tweeting on behalf of her library, the author was faced with the question “what do other health libraries tweet about?”. This paper presents a content analysis of a sample of tweets from ten health and medical libraries in Canada, the United States, and the United Kingdom. Five hundred twenty-four tweets were collected over 4 one-week periods in 2014 and analyzed using a grounded theory approach to identify themes and categories. The health libraries included in this study appear to use Twitter primarily as a current awareness tool, focusing on topics external to the library and its broader organization and including little original content. This differs from previous studies which have found that libraries tend to use Twitter primarily for library promotion. While this snapshot of Twitter activity helps shed light on how health libraries use Twitter, further research is needed to understand the underlying factors that shape libraries’ Twitter use. Beaucoup de bibliothèques ont choisi d’utiliser Twitter pour communiquer avec leurs clients, mais la littérature a commencé à peine à explorer comment des bibliothèques de la santé utilisent Twitter dans la pratique. Lorsqu’on lui a présenté la nouvelle responsabilité de s’occuper du compte Twitter pour la bibliothèque, l’auteure s’est demandé « qu'est-ce que d’autres bibliothèques de la santé disent sur Twitter ? ». Cet article présente une analyse du contenu d’un échantillon de Tweets de dix bibliothèques médicales au Canada, aux États-Unis et au Royaume-Uni. 524 Tweets ont été recueillis au cours de quatre périodes d’une semaine en 2014 et ont été analysés selon une théorie ancrée afin d’identifier des thèmes et des catégories. Les bibliothèques de la santé incluses dans l’étude paraissent utiliser Twitter principalement comme outil de sensibilisation, se concentrant sur des sujets en dehors de la bibliothèque et l’organisation en général, et comprenant peu de contenu original. Cela se différencie d’autres études qui ont trouvé que les bibliothèques sont enclines à utiliser Twitter principalement pour la promotion de la bibliothèque. Bien que cet aperçu d’activité sur Twitter aide à éclairer la façon dont des bibliothèques l’utilisent, une recherche plus approfondie est nécessaire afin de comprendre les facteurs sous-jacents qui touchent l’usage de Twitter par des bibliothèques.

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“…They asked people to design their dream neighborhood and they go ahead supporting with their vision to contribute to the community's being healthy, happy, safe, and smart. In the same vein Rust 19 noted the expanding the scope of inter-library relationships and embracing librarianship at all com-munity levels, building community and developing engagement online with social media campaign 20 , outreach strategies and bookmobile 21 . Connaway the library staff will need to develop relationships with their users and partner with other organizations in order to produce, store, and preserve content and data sets and to provide personalized services 22 .…”

Section: Literature Reviewmentioning

confidence: 99%

Adopting evidence-based practices in community information engagement for sustainable development in Nigeria: the strategies and innovations

Osuchukwu

2019

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Building Library Community Through Social Media

Abstract: In this article academic librarians present and analyze a model for community-

Cited by 59 publications

References 50 publications

Creating an Organizationally Embedded Strategic Communication Plan for Libraries

Creating an Organizationally Embedded Strategic Communication Plan for Libraries

What Do Health Libraries Tweet About? A Content Analysis

Adopting evidence-based practices in community information engagement for sustainable development in Nigeria: the strategies and innovations

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