2022
DOI: 10.1057/s41264-022-00151-2
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Building loyalty in Islamic banking relationship: a multiple mediation approach empirically in Indonesia

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Cited by 10 publications
(9 citation statements)
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References 74 publications
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“…This is consistent with the research which shows that image has a positive effect on customer satisfaction (Dandis et al, 2021;Fauzi et al, 2022;Han & Hyun, 2017). Other studies have also shown that brand image significantly affects customer satisfaction (Mohammed & Rashid, 2018;Sharma et al, 2018;Yusfiarto et al, 2022).…”
Section: Discussionsupporting
confidence: 92%
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“…This is consistent with the research which shows that image has a positive effect on customer satisfaction (Dandis et al, 2021;Fauzi et al, 2022;Han & Hyun, 2017). Other studies have also shown that brand image significantly affects customer satisfaction (Mohammed & Rashid, 2018;Sharma et al, 2018;Yusfiarto et al, 2022).…”
Section: Discussionsupporting
confidence: 92%
“…Acceptance of the fourth hypothesis indicates a positive and significant effect on customer satisfaction toward the intention to recommend to others. It also proves that the indicators of customers satisfaction (service that meets customer expectations, additional services that complement the primary services, costs which are aligned with the quality of service, and overall satisfactory service quality) have a positive and significant effect on the intention to recommend Islamic banking to other parties (Yusfiarto et al, 2022). The data shows that a company's image regarding Islamic banking is an essential marketing strategy, and this will affect customers' intention to recommend the services to others, hence proving the mediation of customer satisfaction between study variables.…”
Section: Discussionmentioning
confidence: 80%
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“…Religiosity can be described as the appreciation of religion involving symbols, beliefs, values and behavior driven by spiritual encouragement (Pramintasari and Fatmawati, 2017). Religiosity is a continuous construct to measure the level of religious commitment of individuals that represent their faith, especially in Islamic financial products (Eid and El-Gohary, 2015; Muslichah et al , 2019; Yusfiarto et al , 2023). In this context, religiosity can be inferred as how the belief in Islamic teaching encourages muzakki to pay zakat through digital payment.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Satisfaction and loyalty are two closely related things. Several studies have shown that the higher customer satisfaction, the greater customer loyalty to a company (Yusfiarto et al, 2023). In the banking context, loyalty can be defined as protection that customers often do to certain banks for a long time (Ladhari, 2010;Yusfiarto et al, 2022).…”
Section: Customers Loyaltymentioning
confidence: 99%