Building loyalty through reward programs: The influence of perceptions of fairness and brand attachment

Channa

Corp Soc Responsibility Env

et al. 2020

Adopting a social identity theory perspective, this research aims to examine the impact of customers' perceptions associated with corporate social responsibility (CSR) on brand attachment and brand trust and, consequently, consumer brand passion. Additionally, it delves into the mediating roles of brand attachment and brand trust. To this end, a survey entailing a sample of N = 266 young consumers living in Pakistan was used, and exploratory factor analysis, confirmatory factor analysis, and mediation analysis techniques were employed as methods to assess the hypothesized relationships among variables using both AMOS 24.0 and SPSS 24.0. Our findings delineate that customers' perception of a firm's CSR activities significantly increases brand attachment and brand trust; brand attachment and brand trust, and consumer perception of CSR, affect consumer brand passion, and brand attachment and brand trust play a fully mediating role in these relationships. Theoretical and managerial implications are discussed.

Section: Theoretical and Practical Implicationsmentioning

confidence: 99%

Corporate social responsibility and brand passion among consumers: Theory and evidence

Channa

Corp Soc Responsibility Env

et al. 2020

Journal of Human Sport and Exercise - 2019 - Summer Conferences of Sports Science

“…Further, when the affection and cognition of the relation of an individual and brand is reflected by a brand, it becomes brand prominence. Three types of consumptions of GBATCH are indicated by this research (Hwang et al, 2019). The firs type involves the purchase of green products for self-satisfaction and reflecting concern and positive contribution to the natural environment.…”

Section: Gbatchmentioning

confidence: 99%

The mediating roles of green brand image and attitude of green branding in the relationship between attachment of green branding and excessive product packaging in Thai sports manufacturing firms

Kerdpitak¹,

Mekkham²

2019

The purpose of the study is to narrow down the identified research gap by testing the impact of excessive packaging on green brand attachment empirically. Moreover, the study has analysed the role of green brand image and green brand attitude as mediators in the specified relation. It is expected that the damages caused to brand images by the excessive packaging are revealed by the research findings. This can support the enterprises in the development of strategy for green product packaging from the perspective of consumers. To achieve the objectives of the current study the data is collected from the consumer of sports industry. The SEM-PLS is used to analyses the data. The findings of the study suggest that the focus of consumers is more on the issues for protecting environment regarding green brands. This financial burden of the consumers is increased through excessive packaging along with a lot of waste. the study addressed the damage, which can be caused to the brand. It has been revealed through results that there is negative relation of excessive packaging of product with the green brand attitude of consumer and green brand image awareness. The green brand attachment is influenced positively by the green brand image and green brand attitude. The green brand attachment of consumer is influenced by the green brand image and green brand attitude through excessive packaging of product.

Eastern Regional Organization for Public Administration Conference (EROPA 2018)

“…Reference [1] even mentions that a democratic government is born to serve its citizens, and that's why the government's job is to find ways to please its citizens. One way is to create a reward / reward program [11]. In general, it is evident that rewards can stimulate the community as the recipient of the service, because they feel paid attention to its contribution to the service delivery process [12].…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Reward For Public: A Public Service Engineering

Amarullah¹,

Wismono²

2019

The performance of the bureaucracy, in term of public services, is ultimately highly dependent on public participation. Bureaucratic targets for the number of people recording KTPs, managing the birth certificates or deaths, licensing, complying the compulsory education policy, vaccinations and medical tests, or participating in farmer groups / fishermen, will be accomplished if the community is actively involved in dealing with bureaucracy. Although all these bureaucratic affairs are mandatory things that need to be completed by the public, but on the other hand the public believes that they still have the option to whether obey or disobey. Therefore, the public commitments become very important to support the performance of government (public service), and to this issue, government should give more attention on how to stimulate and appreciate the public concern. This paper offers a new concept in designing the public services improvement through the provision of rewards to the public. Reward to the public who completed his public liability is a relevant innovation in public services to be applied. This provision of rewards to the public has relatively absent in public services, while it is important to increase public participation and satisfaction on the one hand and to changes the mind-set and behavior of government apparatus on the other. Rewards to the public can be given, adjusting the capability of the government, ranging from minimal cost such as applauded by all employees, appreciation certificates, letters of gratitude from local leaders to other types of rewards given after the community completed the public service.