2021
DOI: 10.1108/ils-12-2020-0256
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Building personas from phenomenography: a method for user-centered design in education

Abstract: Purpose Personas are lifelike characters that are driven by potential or real users’ personal goals and experiences when interacting with a product. Personas support user-centered design by focusing on real users’ needs. However, the use of personas in educational research and design requires certain adjustments from its original use in human-computer interface design. This paper aims to propose a process of creating personas from phenomenographic studies, which helps us create data-grounded personas effective… Show more

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Cited by 13 publications
(18 citation statements)
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“…Persona Development is an approach that utilizes the primary information collected during interviews to identify key features and compiles the data in the form of fictional characters that are composites of multiple interviews [ 35 , 36 ]. These rich, memorable descriptions incorporate users’ operational needs and individual preferences and can be useful to others developing similar professional development programs [ 37 ].…”
Section: Methodsmentioning
confidence: 99%
“…Persona Development is an approach that utilizes the primary information collected during interviews to identify key features and compiles the data in the form of fictional characters that are composites of multiple interviews [ 35 , 36 ]. These rich, memorable descriptions incorporate users’ operational needs and individual preferences and can be useful to others developing similar professional development programs [ 37 ].…”
Section: Methodsmentioning
confidence: 99%
“…Persona Development is an ethnographic approach that utilizes the primary information collected during interviews to identify key features and compiles the data in the form of ctional characters that are composites of multiple interviews (Huynh et al, 2021;Pruitt & Adlin, 2010). These rich, memorable descriptions incorporate users' operational needs and individual preferences and can be useful to others developing similar professional development programs (Zagallo et al, 2019).…”
Section: Persona Developmentmentioning
confidence: 99%
“…Personas, otherwise known as student models in education research, are important in education because they can anonymously represent a diverse group of students (Huynh 2021). This allows for instructors to aid individual students in their motivations and attitudes toward specific topics in classrooms while also meeting the collective needs of the classroom.…”
Section: Solutionmentioning
confidence: 99%