“…Without communication, there cannot be any relationship build-up. The performance of the relationships depends on the appropriateness and effectiveness of the communication (Knudsen, 2007;Kale, Singh, & Perlmutter, 2000;Sivadas & Dwyer, 2000;Walters & Rainbird, 2007;Knudsen, 2007;Sivadas & Dwyer, 2000;Lorange, Roos, & Brønn, 1992;Zhao & Lavin, 2012). Furthermore, information & knowledge sharing between the buyer and supplier and within the NPD project helps the generation and recombination of new and innovative ideas.…”