Building Sustainable Competitive Advantage

Kumar, Dhirendra

doi:10.4324/9781315570488

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…In this regard therefore it is the role of these firms to thrive and remain competitive in their environment through innovations and they must have to focus their strength to innovation in order to respond and adapt to the changes and challenges in their operating environment. According to Kumar (2020), innovation is a catalyst for the growth and success of an organization, and helps in adapting and growth in market place. Innovation in the private sector is an area given less attention since different scholars have become increasingly interested in innovation in the public sector (Osborne & Brown, 2021).…”

Section: Statement Of the Problemmentioning

confidence: 99%

Influence of Innovation Practices on Performance of Mobile Service Providers: A Case of Nairobi City County, Kenya

KAZI MNGONGO,

WANAMBISI

2023

Int J Res Rev

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Innovation is considered a critical requirement for the growth and profitability of any organization. For private sector organizations operating in increasingly competitive market, innovation is often a condition for simple survival. The technological, economical and legal changes have pushed mobile service providers towards a new way of thinking where innovations are being used to provide competitive advantage. It is therefore expected that for these firms to thrive in the competitive environment they must have to focus their strength to innovation in order to respond and adapt to the changes and challenges in their operating environment. The purpose of this study was to analyse the influence of innovation practices on performance of mobile service providers in Nairobi City County, Kenya. The objectives of this study were; to determine the influence of financial resources mobilization innovation, and to identify the influence of human resource innovation on performance of mobile service providers in Nairobi City County Kenya. The study was anchored on the Diffusion of Innovation Theory and Resource-based approach theory while adopting a descriptive survey research design. The target population was from top, middle and lower-level managers of the three mobile service providers (Safaricom, Airtel and Telkom) with the stratified random sampling method used in identifying the sample respondents for data collection. The study mainly used primary data which was collected using self- administered questionnaires. Collected data was analyzed using the Statistical Package for Social Sciences Version 26 where inferential statistical methods were used to describe and depict the results (Correlation, Regression and ANOVA). The research instrument used was a structured questionnaire. Data was analyzed with the help of statistical package for social science version 26, Correlation and regression analysis tools were used establishing the relationship between the variables. The F-test (F=4.973) which was greater than the critical value. The F-test indicated an overall statistically significant model with financial resources mobilization innovation 78.1% (t~1.331) while human resource innovation explained 34.7% (t~1.349) of performance of mobile service providers in Nairobi City County, Kenya. The findings therefore revealed statistically significant regression influence among the variables. The study will be expected to add to existing literature in the information technology field as well as enriching the already existing literature in the information technology area and other fields in general. Keywords: Financial Resources Mobilization Innovation, Human Resource Innovation, Profitability.

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Section: Statement Of the Problemmentioning

confidence: 99%

Influence of Innovation Practices on Performance of Mobile Service Providers: A Case of Nairobi City County, Kenya

KAZI MNGONGO,

WANAMBISI

2023

Int J Res Rev

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Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

Alsheref,

Khairy,

Alsetoohy

et al. 2024

Sustainability

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Global environmental concerns necessitate a heightened focus on green practices by businesses to balance sustainability and profitability. Therefore, this study investigates the effects of green ambidexterity (GA), green organizational identity (GOI), and green internal marketing (GIM) on sustainable competitive advantage (SCA) in travel agencies and hotels. The PLS-SEM approach was used to test the proposed model of the study. In total, 317 valid responses were gathered from full-time middle- and upper-management personnel of travel agencies category A and five-star hotels operating in Egypt. The findings revealed that GA positively impacts GOI, GIM, and SCA. Also, GOI and GIM positively impact SCA. In addition, GOI and GIM mediate the relationship between GA and SCA. The study advanced dynamic capability theory by emphasizing the importance of internal processes in harnessing sustainability-oriented dynamic capabilities. The study recognized the relationship between SCA, GOI, GIM, and GA and provided insightful implications on how businesses might develop and use their sustainability-related strengths.

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Building Sustainable Competitive Advantage

Cited by 2 publications

References 7 publications

Influence of Innovation Practices on Performance of Mobile Service Providers: A Case of Nairobi City County, Kenya

Influence of Innovation Practices on Performance of Mobile Service Providers: A Case of Nairobi City County, Kenya

Catalyzing Green Identity and Sustainable Advantage in Tourism and Hotel Businesses

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