2013
DOI: 10.1002/jwmg.515
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Building tolerance for bears: A communications experiment

Abstract: The present study examined the feasibility of experimentally manipulating perceptions of benefit and control via communications to increase public acceptance of bears. We assigned subjects to either a pseudo‐control (basic bear biology message) or 1 of 3 treatments adding a benefits message, a perceived control message, or combining messages about both benefits and perceived control. Within‐subjects pre–post t‐tests showed a significant increase in acceptance among those in the benefits and combined treatments… Show more

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Cited by 88 publications
(62 citation statements)
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“…This finding supports work on technology acceptance which poses that understanding what influences an individual to accept a new technology (e.g., critical weed-free practices), requires an understanding of both the perceived risks and benefits of that technology so both may uniquely contribute to acceptance (Siegrist 2000). In addition, research in a variety of environmental and natural resource contexts points to the importance of perceived benefits for motivating changes in attitudes and behavior (Ascher et al 2012;Paveglio and Carroll 2009;Slagle and Zajac 2013).…”
Section: -----------------------------------------Principle Componentsupporting
confidence: 66%
“…This finding supports work on technology acceptance which poses that understanding what influences an individual to accept a new technology (e.g., critical weed-free practices), requires an understanding of both the perceived risks and benefits of that technology so both may uniquely contribute to acceptance (Siegrist 2000). In addition, research in a variety of environmental and natural resource contexts points to the importance of perceived benefits for motivating changes in attitudes and behavior (Ascher et al 2012;Paveglio and Carroll 2009;Slagle and Zajac 2013).…”
Section: -----------------------------------------Principle Componentsupporting
confidence: 66%
“…To enhance acceptance of bears where they are still perceived as a threat, including areas outside our study area and where bears would be expected to expand their range in the near future, experiential learning programs could be adopted, such as guided tours emphasizing the lack of fatal attacks perpetuated by bears and including conflict‐avoidance techniques (e.g., Swenson et al, ). In general, communication campaigns that emphasize anecdotes of positive, personal experiences with bears, as well as benefits gained by bear presence, will likely help to reduce fear among residents of the PNALM and elsewhere in adjacent areas (Slagle, Zajac, Bruskotter, Wilson, & Prange, ).…”
Section: Discussionmentioning
confidence: 99%
“…Wildlife managers urgently need tools to help maintain populations of cougars and other carnivores in ways that simultaneously support (1) the benefits of ecological regulation, (2) responsibility for the protection of biodiversity, and (3) human security in shared landscapes. Education can be a powerful tool for fostering coexistence (e.g., Manfredo et al 2003, Bruskotter andWilson 2014), but only when the factors that promote it are understood (Slagle et al 2013).…”
Section: Introductionmentioning
confidence: 99%