Building Trust in Smartphone Environment -Focused on the Undergraduate Students in Busan-

Abstract

Recently, the number of smartphone user is increasing fast, and many companies provide various mobile applications. However, not all applications remain at the smartphones, they could be deleted easily if users don't trust them. Therefore in this study, we try to develop the model of building trust to use the smartphone applications and examines the influences of ease of use, usefulness, enjoyment on user satisfaction and trust. For this study the 221 sets of data collected, who use the smartphones, were tested against the model using PLS 2.0. The results of this study are as follows. First, perceived ease of use had an effect on usefulness and enjoyment. Second, usefulness and enjoyment had an effect on user satisfaction and trust. We can derive the factors which affect building trust in smartphone applications through this study, and provide a guideline to mobile application vendors and providers.■ keyword :|Smartphone|Application|Trust|Ease of Use|Usefulness|Enjoyment|Satisfaction|

Smartphone Banking: The Factors Influencing the Intention to Use

“…A smartphone is easy to be exposed to hacking and malicious codes because smartphone users can freely download and install various applications and the frequency of wireless Internet access is high. Therefore, trust and security issues are more serious in smartphone banking than other mobile banking [6][7][8][9].…”