Building trust while influencing online COVID-19 content in the social media world

Limaye, Rupali J.; Sauer, Molly; Ali, Joseph; Bernstein, Justin; Wahl, Brian; Barnhill, Anne; Labrique, Alain

doi:10.1016/s2589-7500(20)30084-4

Cited by 289 publications

(242 citation statements)

References 3 publications

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“…These can be delivered through various channels (e.g., TV and radio programs) to reach households of any age or education. Specifically, the increased use of phone/online services reported in this study provides opportunities to deliver targeted messages, such as reminders to reinforce the positive preventive behaviors (e.g., habitual handwashing, reduced social interactions) and to raise vigilance about COVID-19 transmission [ 35 , 36 , 37 ].…”

Section: Discussionmentioning

confidence: 99%

Awareness, Risk Perception, and Stress during the COVID-19 Pandemic in Communities of Tamil Nadu, India

Kuang

Ashraf

Das

et al. 2020

IJERPH

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The health and economic consequences of the COVID-19 pandemic is expected to disproportionately impact residents of lower-middle income countries. Understanding the psychological impact of the pandemic is important to guide outreach interventions. In this study, we examined people’s awareness of COVID-19 symptoms, risk perception, and changes in behaviors and stress levels during the lockdown in peri-urban Tamil Nadu India. Field workers conducted phone call surveys (included n = 2044) in 26 communities from 20–25 May 2020. The majority perceived no (60%) or low (23%) level of risk of personally contracting coronavirus. Common fears were related to health and economic concerns, including loss of income (62%), inability to travel freely (46%), and becoming sick (46%). Residents were well aware of the common symptoms of COVID-19, such as fever (66%) and dry cough (57%), but not the asymptomatic transmission (24%). The majority experienced increased stress about finance (79%) and the lockdown (51%). Our findings emphasize the need to develop context-adequate education and communication programs to raise vigilance about asymptomatic transmission and to sustain preventative behaviors. The evidence on fear and changes in stress levels could inform designing coping strategies and programs focused on mental well-being.

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Section: Discussionmentioning

confidence: 99%

Awareness, Risk Perception, and Stress during the COVID-19 Pandemic in Communities of Tamil Nadu, India

Kuang

Ashraf

Das

et al. 2020

IJERPH

View full text Add to dashboard Cite

show abstract

“…5 The actions of government agencies and social media giants have shown that public-private cooperation to identify, fact-check, and even delete false or outdated information may be an effective way to prevent these online information from hindering or even worsening public health efforts. 6 Social media operators can monitor high-traffic information and combine artificial intelligence to remove misleading information in a timely manner.…”

Section: Promote Reliable Information and Combat Misinformationmentioning

confidence: 99%

The Important Role of Social Media During the COVID-19 Epidemic

Tang

Zhang²,

Li³

2020

Disaster med. public health prep.

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“…9 It is within this environment that a proliferation of do-it-yourself (DIY) instructions to create face masks have appeared on various social media channels, including YouTube. The user-generated nature of social media platforms has seen individuals and organisations contribute and exchange information about the SARS-CoV-2 pandemic with considerable reach and speed, 10 including guidance on how to produce face masks for use. The trust in, and perceived legitimacy of, information shared through social media platforms, 10 highlights the need to ensure that accurate, and best-practice information is promoted, particularly as it is disseminated and engaged with.…”

Section: Introductionmentioning

confidence: 99%

“…The trust in, and perceived legitimacy of, information shared through social media platforms, 10 highlights the need to ensure that accurate, and best-practice information is promoted, particularly as it is disseminated and engaged with. 10 .…”

Section: Introductionmentioning

confidence: 99%

YouTube as a source of information for do-it-yourself face masks: A content analysis

Lim

Chughtai

Seale

2020

Preprint

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Background Homemade cloth products are increasingly being used as a preventive measure against COVID-19, with various methods promoted through do-it-yourself (DIY) videos available on YouTube and other websites. While guidance has been provided by key organisations on how to create face masks, the extent to which this is being accurately disseminated is currently unknown. Methods A key word search of YouTube using the terms “face/cloth mask” and “diy face/cloth mask” was completed on 18 April 2020. Total and category video content scores determined using the 18-point scoring system in the author-designed checklist. Criteria grouped by: reasons and caveats for use (three criteria), manufacturing instructions (six criteria), instructions for use (five criteria), re-use (three criteria), and cleaning instructions (one criteria). Total scores of ≥ 9 were classified as useful, and those < 9 classified as not useful out of a maximum score of 18. Results Of the 400 videos screened, 261 videos were retained for analysis. 91.7% (n = 242) were categorised as non-useful, compared to 8.3% (n = 22) as useful. Overall, useful videos scored higher across all assessed content evaluation categories. Manufacturing instructions were the most common content featured in the videos, with re-use and cleaning instructions featuring the least. Conclusions Currently, there is a lack of comprehensive, best-practice information on face masks being disseminated through YouTube. The information gaps identified in these findings present an opportunity for authoritative sources to focus communication efforts on promoting best-practice guidance while advice continues to be updated on universal face mask use.

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Building trust while influencing online COVID-19 content in the social media world

Cited by 289 publications

References 3 publications

Awareness, Risk Perception, and Stress during the COVID-19 Pandemic in Communities of Tamil Nadu, India

Awareness, Risk Perception, and Stress during the COVID-19 Pandemic in Communities of Tamil Nadu, India

The Important Role of Social Media During the COVID-19 Epidemic

YouTube as a source of information for do-it-yourself face masks: A content analysis

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