Building Visual Communication Theory by Borrowing from Rhetoric

Kenney, Keith

doi:10.1080/23796529.2002.11674581

Cited by 12 publications

(11 citation statements)

References 16 publications

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“…Furthermore, the YouTube video focused on the woods’ aesthetic qualities, featuring the tree canopy against a bright blue sky, paths through the woods, butterflies, and birds in the trees as well as the sounds of birds chirping in the background (Risch, 2012). As Kenney (2002) noted, just as words can encourage identifications with particular values, images can reinforce values through the associations we make with recognizable images and the emotions they evoke. While these rhetorical moves function on one level as an appeal to pathos—emphasizing the beauty and tranquil nature of the woods—they also draw on the values of outreach associated with the land-grant identity.…”

Section: Making a Difference Through Epideictic Rhetoricmentioning

confidence: 99%

Agency, Authority, and Epideictic Rhetoric: A Case Study of Bottom-Up Organizational Change

Sharp

2019

Journal of Business and Technical Communication

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By analyzing a case study of organizational decision making at a large research university, this article argues that the agency to make a difference within organizations-to effect organizational change-is not exclusive to those in positions of authority. This case study demonstrates how subordinate members of a university affected management's decision-making process through their use of rhetorical identification. Specifically, these organizational members gained this agency by reproducing certain values and identities through epideictic rhetoric in order to encourage collective action and effect organizational change from the bottom up.

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Section: Making a Difference Through Epideictic Rhetoricmentioning

confidence: 99%

Agency, Authority, and Epideictic Rhetoric: A Case Study of Bottom-Up Organizational Change

Sharp

2019

Journal of Business and Technical Communication

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“…Semiotics and rhetoric both deal with how meaning is constructed from signs and symbols-semiotics through the codes needed to understand a text, and rhetoric through attempts to persuade a specific audience (Foss, 1994). As Berger's meal metaphor explains, semioticians judge a meal by the kinds of ingredients and the meaning of their choice, while rhetoricians also consider how the ingredients were cooked for a particular meal and how they tasted to the particular -audience‖ (as cited in Kenney, 2002).…”

Section: Literature Review Visual Rhetoricmentioning

confidence: 99%

“Good” Evidence: A Critical Lens on Representations of Development and the Developing World

Ferguson¹

2021

Preprint

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The ethics of conventional representations of the developing world in charity fundraising and photojournalism have been increasingly questioned. Van Leeuwen‘s (2000) social semiotic model of analysis of visual racism, applied to a famine image, reveals strategies for symbolically representing otherness that perpetuate a naturalized "Western rescuer/developing world victim" narrative. Respondent interviews demonstrate that such "poverty porn" produces viewer apathy, while an alternative representation depicting self-determination evokes a charitable response. Elliott‘s (2003) ethical framework is used to judge the harm of conventional representations. The results, while tentative, suggest worth in expanding the study in light of implications for represented persons, the viewer, and Canadian society. In the meantime, image producers and distributors must become visually literate to avoid using harmful images.

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“…A similar case to that made for the persuasive nature of visual rhetoric can be applied in this framework-the idea of visual identification is best suited for our study. Kenney (2002) explained that ''identification occurs via a common [visual] language, shared assumptions, stereotypes and universal appeals. .…”

Section: Rethinking Presentation Pedagogymentioning

confidence: 99%

“…A similar case to that made for the persuasive nature of visual rhetoric can be applied in this framework—the idea of visual identification is best suited for our study. Kenney (2002) explained that “identification occurs via a common [visual] language, shared assumptions, stereotypes and universal appeals.… Visual identification often is used to separate ‘us’ from ‘them’” (p. 67). In other words, the visual presentation or delivery requires a new way of conceptualizing audience analysis, for example, by considering issues such as what new problems are encountered in digital spaces (e.g., time, ability to pause, replay); what, if any, jargon is appropriate and necessary (e.g., podcast vs. streaming); or what considerations need to be made when the audience expands and the assumed purpose is to engage the masses.…”

Section: Rethinking Presentation Pedagogymentioning

confidence: 99%

Shifting Rhetorical Norms and Electronic Eloquence

Kedrowicz

Taylor

2016

Journal of Business and Technical Communication

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Advances in digital media have made an impact on traditional rhetorical culture, thus shifting expectations and norms associated with orality and public presentation. Technology, entertainment, and design (TED) talks represent a new genre of presentation characteristic of Jamieson’s notion of electronic eloquence in that presenters weave together an engaging narrative complete with a strong visual presence. This study applies Bandura’s social cognitive learning theory to explore how students make sense of TED talks. Students responded to two questionnaires in two different classes: a basic public speaking course and a technical communication course. The results suggest that students learn vicariously through viewing mediated presentations, thus shaping their view of public speaking as a coproduced, networked, and engaging narrative. The authors offer recommendations for communication practitioners related to electronic eloquence and the rhetorical tradition.

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Building Visual Communication Theory by Borrowing from Rhetoric

Cited by 12 publications

References 16 publications

Agency, Authority, and Epideictic Rhetoric: A Case Study of Bottom-Up Organizational Change

Agency, Authority, and Epideictic Rhetoric: A Case Study of Bottom-Up Organizational Change

“Good” Evidence: A Critical Lens on Representations of Development and the Developing World

Shifting Rhetorical Norms and Electronic Eloquence

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