“…Various Muhammadiyah charities intensively carry out real work, as mandated by the organization and always carry out consolidation and introspection for the development of a more established organization and contribute (Iman et al, 2018). In Charity Enterprises, especially higher education, Muhammadiyah has special characteristics or markers, namely Al-Islam and Kemuhammadiyahan or Islamic Values (Amien et al, 2021;Nadlif & Amrullah, 2017). There are three reasons Muhammadiyah Values characterize Muhammadiyah universities, among others: so that students are able to become Indonesians who are Muslim and have a modern mindset; students can be touched by their souls and able to practice their values; and foster student ethics in the midst of the Muhammadiyah Higher Education environment (Faridi, 2021).…”