Investigating the Use of Sex in Media Promotion and Advertising 2019
DOI: 10.4324/9780203824115-4
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Bump, Set, Spike: An Analysis of Commentary and Camera Angles of Women's Beach Volleyball During the 2004 Summer Olympics

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“…These frames did perpetuate stereotypes, and as literature from decades ago suggested, it was more common in coverage of female athletes, often reported on by male writers or commentators, where this was the case. (Bissell, 2006; Bissell & Butler, 2013; Bissell & Duke, 2019; Bissell & Smith, 2013; Smith & Bissell, 2014).…”
Section: Discussionmentioning
confidence: 99%
“…These frames did perpetuate stereotypes, and as literature from decades ago suggested, it was more common in coverage of female athletes, often reported on by male writers or commentators, where this was the case. (Bissell, 2006; Bissell & Butler, 2013; Bissell & Duke, 2019; Bissell & Smith, 2013; Smith & Bissell, 2014).…”
Section: Discussionmentioning
confidence: 99%
“…In some cases, women's sports are simply positioned as lesser offshoots to the male versions of their games, lending to a form of gender-bland sexism that treats female sports and subjects as secondary to the men's sports that receive most of the attention ( 19 ). That men's sports receive most of the attention is explainable, in part, by their earlier establishment and the inner workings of the gender schema theory ( 20 ).…”
Section: Literature Reviewmentioning
confidence: 99%