2022
DOI: 10.3390/su15010627
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Business Agility and Competitive Advantage of SMEs in Makassar City, Indonesia

Abstract: Corporate agility will encourage companies and economic enterprises to respond quickly to the dynamics of internal and external changes in the company. This study aims to analyze the effects of business innovation, CSR implementation, and digital transformation in improving business agility, with competitive advantage as a mediating variable. This study uses a quantitative approach with a survey method. Data were obtained through questionnaires distributed to 100 business units and SMEs as respondents in Makas… Show more

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Cited by 21 publications
(8 citation statements)
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References 70 publications
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“…CSR practices can positively (Esen, 2013) and negatively impact (Yoon et al, 2006) MSMEs' brand image and reputation. Positive Impacts include consistent CSR implementation, and positive impacts can improve the brand image of MSMEs in the eyes of consumers (Ben Youssef et al, 2018;Yusuf et al, 2022). People are more likely to support businesses that contribute to the environment and society (Lii et al, 2013).…”
Section: Positive and Negative Impacts Of Csr Practices On The Brand ...mentioning
confidence: 99%
See 1 more Smart Citation
“…CSR practices can positively (Esen, 2013) and negatively impact (Yoon et al, 2006) MSMEs' brand image and reputation. Positive Impacts include consistent CSR implementation, and positive impacts can improve the brand image of MSMEs in the eyes of consumers (Ben Youssef et al, 2018;Yusuf et al, 2022). People are more likely to support businesses that contribute to the environment and society (Lii et al, 2013).…”
Section: Positive and Negative Impacts Of Csr Practices On The Brand ...mentioning
confidence: 99%
“…The effect of CSR practices on the financial performance and growth of MSMEs can vary depending on a variety of factors (Hernández, 2020), including the type of CSR practices implemented, business objectives, industry, and operating environment that have an influence, namely (1) Positive Influence including: Implementation of good CSR practices can provide a competitive advantage by differentiating MSMEs from competitors (Yusuf et al, 2022) and attracting consumers who are more concerned about social and environmental responsibility, Consumers tend to be more loyal to businesses that have positive CSR practices (Fatma et al, 2018), which can result in a growing customer base, Successful CSR practices can improve the brand image of MSMEs, which can have a positive impact on the perceived value of the product or service and higher prices, CSR practices that focus on local communities can strengthen relationships with relevant parties, including government, community, and non-profit organizations, which can provide financial support or Access to new opportunities, and Some markets or customers may expect MSMEs to have positive CSR practices, so implementing these practices can open doors to a wider market.…”
Section: The Effect Of Csr Practices On Financial Performance and Gro...mentioning
confidence: 99%
“…In conjunction with governmental initiatives and the advancement of information technology, SMEs must exercise prudent decision-making in their response. To enhance their competitiveness in today's intricate business landscape, it is imperative for SMEs to effectively harness information technology and develop and leverage their capabilities and competencies (Prasanna et al, 2019;Rodrigues et al, 2021;Yusuf et al, 2022). In the contemporary era of digitization, SMEs undertake various initiatives to align with evolving business landscapes.…”
Section: Introductionmentioning
confidence: 99%
“…In contrast to Village Owned Enterprises, small businesses managed by rural communities, such as trading businesses and home industries, operate with limited capital [9]. Capital constraints and limited use of the latest technology make small businesses owned by villagers face many business obstacles.…”
Section: Introductionmentioning
confidence: 99%