Business and Marketing Education Doctoral Students’ Perceptions of Their Profession

Abstract

The future of the business and/or marketing education profession is dependent upon its future leadership. Many of those leaders are currently engaged in or have recently graduated from related doctoral programs. This study examined 22 doctoral students/recent graduates preparing for a career in business and/or marketing education and solicited their opinions on the future of their profession. Participants were surveyed and asked to identify what they believe to be true about future focus of instructional content, methods of teacher preparation, their commitment to their profession, and their opinions regarding the future of business and marketing education. Participants were in general agreement about future focus of instructional content and teacher preparation methods. While they tend to be committed to the profession, they had varying opinions of what that consists of; some will rely heavily on practitioner memberships, conferences, and publications, while others will focus more on those elements dedicated to scholarly endeavors.