Business continuity through customer engagement in sustainable supply chain management: outlining the enablers to manage disruption

Abstract

Business continuity in disruptions like the COVID-19 pandemic involves sustainable supply chain management (SSCM) with limited resources and risks for the well-being and prosperity of stakeholders and customers involved with limited environmental effects. The purpose of the paper is to outline enablers in customer engagement that supports SSCM in times of disruption like the COVID-19 pandemic. This research uses an extensive literature review followed by academic and industry practitioners' opinions to identify customer engagement enablers in SSCM for business continuity. Hybrid stepwise weight assessment ratio analysis (SWARA) and rough set numbers rank customer engagement enablers that support SSCM in disruption. The research builds on stakeholder theory and the sustainability framework for economic performance through non-economic aspects. The research concludes that the focus on agility for target customers through collaboration and information sharing in SSCM will support business continuity. It shall support decision-making in the supply chain in uncertainties. Engagement with stakeholders leads to focused execution in response to customer demand through faster communication and crucial information sharing, thus eliminating bottlenecks for business continuity.

Applying the theory of reasoned action to examine consumers' attitude and willingness to purchase organic foods

“…(Arya et al, 2021;Chakraborty & Paul, 2022;Chopdar, Paul, Korfiatis, & Lytras, 2022;Purohit et al, 2022). As an outcome, we need new theories, methods and paradigms to carry research studies in the post-pandemic era to analyse the new processes, patterns and problems (Dash & Paul, 2021;Kaur et al, 2022;Paul & Mas, 2020;Sharma, Thomas, et al, 2021). Theories like health belief model (Rosenstock, 1966), value-attitude-behaviour model (Homer & Kahle, 1988), Transtheoretical model (Prochaska & DiClemente, 1984) can be used for exploring pertinent insights on consumer behavioural intention towards organic food considering the situations prevailing since the emergence of Covid-19.…”

Big data analytics capabilities and green supply chain performance: investigating the moderated mediation model for green innovation and technological intensity

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Mediation approach of knowledge management process towards supply chain performance under green technology: an empirical analysis

“…Green supply chain research was conducted in ecological science, engineering management, energy science, business management and social science (Fahim and Mahadi, 2022). The agility for target customer engagement is analyzed through knowledge and information sharing in the green supply chain to support business continuity (Kaur et al, 2022). Knowledge-BPMJ 29,5 based firms are innovative and can launch new products with green approaches (Breznik, 2018).…”