2023
DOI: 10.33019/jia.v5i1.3889
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Business Development Strategy of Pt Bogor Kopi Indonesia in Bogor Regency, West Java

Abstract: PT Bogor Kopi Indonesia is a company engaged in the field of coffee marketing and coaching for coffee farmers in the Bogor Regency area. Currently, the consumption rate of coffee and its derivative products is increasing, causing the demand for coffee agricultural products to also increase. This encourages the coffee industry for upscaling their strategy to capture these opportunities. The purpose of this research is to find out the exact strategy for PT Bogor Kopi Indonesia to develop their. This study uses t… Show more

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“…One type of plant that grows in mangrove waters is Sonneratia caseolaris or known as pedada. This plant produces fruit, namely pedada fruit which can be used as a food source [2]. Pedada fruit (Sonneratia IOP Publishing doi:10.1088/1755-1315/1273/1/012004 2 caseolaris) has been widely processed to be made into several food products such as jenang, lunkhead, jam, and syrup.…”
Section: Introductionmentioning
confidence: 99%
“…One type of plant that grows in mangrove waters is Sonneratia caseolaris or known as pedada. This plant produces fruit, namely pedada fruit which can be used as a food source [2]. Pedada fruit (Sonneratia IOP Publishing doi:10.1088/1755-1315/1273/1/012004 2 caseolaris) has been widely processed to be made into several food products such as jenang, lunkhead, jam, and syrup.…”
Section: Introductionmentioning
confidence: 99%