Business Discourse and Its Role as an Object of Business and Commercial Linguistics

Abstract

The article deals with the notions business, professional and commercial discourse. Business discourse is a verbal or written communication between people interested in business interaction to promote their interests. It is a universal type of institutional discourse which has cultural and communicative orientation, pragma-semantic load and stylistic regulation, strict regulation and conventionality, stereotype and repeatability of communicative situations, speech etiquette. We believe that professional discourse is a vocational-oriented vocabulary, and institutional discourse is a set of social and communicative practices which brings together representatives from diverse professional communities interacting within a social institution. Commercial discourse is an embodiment of an invariant discourse model in a communicative situation in business created by a specific group of people in business. The author argues that business and professional discourses are largely synonymous while business discourse and commercial discourse are not because they are in hypo-hyperonymic relationship where commercial discourse is incorporated in business discourse.