Business education: a strategic market‐oriented focus

Abstract

In today’s global business environment, it is not a viable economic alternative for a nation or an economy to be isolated from the rest of the world. There are many challenges that every nation (especially a developing nation) faces. Are our potential graduates from the educational systems capable enough of facing these challenges? Is business education capable of preparing future managers to face these challenges? This paper investigates the characteristics of a contemporary business education, analyses the challenges posed by global market trends, and proposes learning strategies that meet market requirements.

Towards a branding oriented higher education sector: An overview of the four perspectives on university marketing studies

“…The debate over what constitutes a 'university' is a fairly longstanding and extensive one and it is still ongoing (Dopson & McNay, 1996). A university seems to be known as a place of higher learning where people continue their education after school (Gill & Lashine, 2003). In other words, a university is an institution of higher education, which grants academic degrees at all levels (bachelors' and masters' degrees and doctorates) in a variety of subjects.…”

“…As such, a university provides both tertiary and post-graduate education where the courses of study on offer help prepare people for professions and careers. Gill & Lashine (2003) explains the educational system as a multi-stage input-output system, referring to universities as in the fourth stage of the educational system, where the input is from secondary schools while the output is to the job market. In order to prepare students sufficiently for the job market, universities are advised to arrange the capabilities of their educational system to meet the requirements of the job market (Gill & Lashine, 2003).…”

Stepping Into Industry Reality: Reviewing the Roles of Cooperative Education and Internships in Fostering Construction Education

“…After graduation, studies show that job prospects for students are improved as internships help in building a stronger résumé for job applications (Divine et al, 2007;Lowden et al, 2011). Studies also confirm that students who undergo internships display self-reliance, maturity, social skills, and confidence in their abilities to set goals and to attain them (Gill & Lashine, 2003;Mihail, 2006;Pillai et al, 2011). Clark et al, (2011) state that work experience illuminates students' career choices upon graduation.…”

Rethinking institutional excellence in Ethiopia: adapting and adopting the balanced scorecard (BSC) model

“…Though this approach, relevant sources of secondary data including the seminal works of Robert S. Kaplan and David P. Norton (1992, 1993, 1996, 2000, & 2001 and others ' (e.g. Al-Anzi & Alatiqi, 2006;Balanced Scorecard Institute's works, 1998-2009Baldrige National Quality Program, 2003;Barnes, 2007;Brancato, 1995;Cullen, Joyce, Hassall & Broadbent, 2003;Gill & Lashine, 2003;Karathanos & Karathanose, 2005;Kettunen, 2006;Kriemadis, 1997;Niven, 2003;O'Neil & Bensimon, 1999;Ruben, 1999;Stewart & Carpenter-Hubin, 2001;Umashankar & Dutta, 2007;Pineno, 2007;West-Burnham & West-Burnham, 1994;Yek, Penney, & Seow, 2007) have been critically reviewed. In terms of cross-national mix, relevant works have been examined from Africa, Asia, Europe, Middle-East, and USA.…”

“…Emerging global trends, new economic challenges, the rapid growth of information technology (IT) and the requirement for multilingual proficiencies are some of the challenges that developing countries have to face. The role of education in building workforce and management capable enough to cope with these challenges has been appreciated and gained much more attention from various governments than ever before (Gill and Lashine, 2003). Particularly, higher education, as the ost important source of educated and skilled people, is increasingly recognized as an important way of forming rich human capital through providing high quality education and in addressing the pressing problems of a nation (Karname et al, 2004).…”