Business English or Survival English?

Gak, Dragana

doi:10.18690/978-961-286-252-7.10

Cited by 1 publication

(2 citation statements)

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“…Furthermore, Business English as a lingua franca will enable companies in Macedonia to understand the corporate world better. This idea is emphasised by Gak (2019), who says that a better understanding of the corporate world is essential for each organisation as it gives them a competitive advantage. In this case, it shall give the business entities in Macedonia a competitive advantage over their rivals in the global industry since they understand the industry better.…”

Section: Solving the Issue Of Cultural Diversitymentioning

confidence: 99%

“…Additionally, employing BELF equips business staff with skills that lead to improved communication skills in the corporate world, which ultimately translates into profitable corporations. Even though learning general English is an advantage for business English students, Gak (2019) found out that making it a lingua franca would help society gain knowledge and understanding of complex business terms and vocabularies. These terms and vocabularies could not have been learned in just studying the general English language.…”

Section: Communication Skills and Professionalismmentioning

confidence: 99%

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Business English as the Lingua Franca in the Macedonian Companies – A Strategy for the Future

Dimeski¹

2021

Proceedings of the International Conference "Economic and Business Trends Shaping the Future"

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The progress of society, in all areas, largely depends on the quality and the advancement of the companies in one country. Since the economy of a country is the primary drive for progress, the corporate world must evolve and advance in order to keep up with the trends and the constant changes in the business environment and thus continue the progress of societies. This paper aims to provide an understanding of the importance of business English as a lingua franca in advancing Macedonian businesses. Although the primary purpose for developing business English has been business interaction among English-speaking and non-English speaking companies, with time, the companies have dragged in native languages turning business English into a lingua franca in the corporate world. Therefore, not only has business English progressed into the backbone of international trade, which is crucial for the economic development of the countries, but it also became essential for the companies' internal communication, which is vital for their operation and performance. That being said, the main implication of this paper is to enlighten Macedonian society on the significance of introducing business English as the lingua franca in Macedonian companies. By discussing and analysing specific areas on how business English can improve the competitiveness of the Macedonian companies and workforce, the researcher proposes a strategy for the future based on; introduction of a Business English course in the Macedonian educational system, training of employees, employment of staff conversant with English, use of simple vocabulary and repetition of statements, and embracing language diversity.

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Section: Solving the Issue Of Cultural Diversitymentioning

confidence: 99%

Section: Communication Skills and Professionalismmentioning

confidence: 99%