“…For instance, the increasing success of firms seeking growth by operating globally across sectors and markets (Ahlstrom, ; Van Reenen, ) corresponds with the rise of BMIs that allow firms to be more sophisticated in the way they address the ‘compete vs collaborate’ conundrum and other innovation puzzles (Christensen et al, ; Sohl et al, ; Velu, ). Similarly, the fall in poverty in many parts of the world in recent years (Pinkovskiy and Sala‐i‐Martin, ; Si et al, ) corresponds to the rise of locally based, innovative business models such as Grameen Bank’s microfinancing and other initiatives encouraging new ventures and freer markets (McCloskey, , ; Yunus et al, ). These observations suggest that BMI is a crucial factor for firms to enhance performance by thriving in the New Normal, as BMI enables firms to enhance partnerships with competitors, diversify when local markets are saturated, and to meet new consumer demands and opportunities as they are quickly enabled.…”