“…Implicitly, all values have a heavy ethical content and are based upon how individuals frame the duties that they owe to others with whom they hold a unique relationship, to self, to a higher power, or to society (Caldwell and Hayes, 2007). The teaching of business ethics has been addressed by a variety of studies (Bean and Bernardi, 2007;Beauvais et al, 2007;Gonin, 2007;Poff, 2007), with scholars (Boyle, 2007) and practitioners (Krehmeyer, 2007) debating the most effective approach to influencing behaviors about moral conduct. Penn and Collier (1985) advocated the teaching of moral reasoning more than 20 years ago and recommended that this teaching utilized Kohlberg's moral reasoning model.…”