“…On the one hand, stakeholders were profoundly affected by COVID‐19, and many of them turned to the business community to help mitigate some of the social and economic impacts of the pandemic (Carnevale & Hatak, 2020; Kramer, 2020; Mao et al, 2020). Conversely, businesses faced severe economic challenges due to the pandemic and were compelled to make business continuity their core priority to ensure their survival (Donthu & Gustafsson, 2020; Johnstone‐Louis et al, 2020). Overall, this stream of literature advocates that stakeholders expect the business community to bear part of the responsibility to society during national calamities (Aldrich, 2012; Tilcsik & Marquis, 2013) and stakeholders reward (or punish) them for doing so (or not) (Bae et al, 2021; Chen, 2020; Lins et al, 2017; Yi et al, 2021).…”