Business Intelligence: An Innovative Technological Way to Influence Corporate Entrepreneurship

Giménez-Figueroa, Reyes; Rojas, Rodrigo Martín; JesúsGarcía-Morales, Víctor

doi:10.5772/intechopen.70538

Cited by 10 publications

(7 citation statements)

References 62 publications

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“…From the results of this analysis, results will be obtained regarding all matters relating to the business or business. Therefore, problem identification must be done clearly so that later clear analysis results can be obtained (Giménez-Figueroa et al, 2018;Shatnawi, 2015).…”

Section: Implementation and Strategymentioning

confidence: 99%

Marketing Intelligence: Benefits and Implementation of Its Business

Maria

Pusriadi

Darma

2020

PMC

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Marketing intelligence (MI) may still sound quite foreign to some people who have never heard this term. However, this term is certainly often heard by some people, especially those who are in the business world. The term MI is generally interpreted as knowledge obtained as a result of data analysis in a company. This paper presents the extent to which the benefits and strategic steps that companies get by implementing MI. In simplifying the presentation, the auhors use literature study techniques from various journals and other supporting information. This system is commonly used by companies to be able to get information about what the company wants to know, for example, in marketing performance or maybe, sales results or maybe the company wants to know various things about consumer behavior. So in this case, the company can apply this system to get an overview of certain matters relating to the products produced. With the presence of MI, business actors can take advantage of all information and technology that are interconnected, so that it becomes practical convenience in this digital era. Establishing technology requires facilities such as the internet so that it will change the work environment for marketers. Those who have adapted to MI, need to carry out further studies to determine consumer groups and association power so that the business continues to grow. Keywords: MI, digital systems, business development, supporting information

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Section: Implementation and Strategymentioning

confidence: 99%

Marketing Intelligence: Benefits and Implementation of Its Business

Maria

Pusriadi

Darma

2020

PMC

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“…Most of these applications have been classified and termed on the basis of the domain of problem. For instance, business intelligence is the term used to describe big data applications in business [19]. Similarly, applications using big data tools and technologies, developed for the research and education sectors, are called educational intelligence [8] applications.…”

Section: Big Data In Educationmentioning

confidence: 99%

PABED – A Tool for Big Education Data Analysis

Khan

Shakil

Alam

2019

2019 IEEE International Conference on Industrial Technology (ICIT)

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Cloud computing and big data have risen to become the most popular technologies of the modern world. Apparently, the reason behind their immense popularity is their wide range of applicability as far as the areas of interest are concerned. Education and research remain one of the most obvious and befitting application areas. This research paper introduces a big data analytics tool, PABED (Project -Analyzing Big Education Data), for the education sector that makes use of cloud-based technologies.This tool is implemented using Google BigQuery and R programming language and allows comparison of undergraduate enrollment data for different academic years. Although, there are many proposed applications of big data in education, there is a lack of tools that can actualize the concept into practice. PABED is an effort in this direction. The implementation and testing details of the project have been described in this paper. This tool validates the use of cloud computing and big data technologies in education and shall head start development of more sophisticated educational intelligence tools.

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“…Governments, organisations and communities are also significantly influenced by AI. At present, AI is a facilitator and the instigator of a substantial degree of entrepreneurial recognition (Sushil 2018;Giménez-Figueroa et al 2018;Obschonka and Audretsch 2019;Polas et al 2020).…”

Section: Introductionmentioning

confidence: 99%

Technology and Entrepreneurial Marketing Decisions During COVID-19

Polas

Raju

2021

Glob J Flex Syst Manag

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The prime concern of this study is to explore how technology influences entrepreneurial marketing decisions during the world pandemic (COVID-19). The study uses a sample of 127 SMEs from Bangladesh. Data were collected by sending out questionnaires electronically and by mail. Smart PLS (SEM) 3.0 was used to analyse the data following the quantitative method. The study reveals positive and significant relationships between entrepreneurial opportunity recognition, opportunity development and opportunity exploitation with their entrepreneurial marketing decisions. It also claims that entrepreneurial passion mediates the relationship between entrepreneurial opportunity recognition and opportunity development with their entrepreneurial marketing decisions. However, entrepreneurial passion does not mediate the relationship between entrepreneurial opportunity exploitation and entrepreneurial marketing decisions. The study offers researchers a broader and more wide-ranging view of the importance of artificial intelligence in small firms. Researchers, educators and practitioners will benefit from the findings. The analyses are more complex and varied than the methodologies used in most of the limited previous research.

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Business Intelligence: An Innovative Technological Way to Influence Corporate Entrepreneurship

Cited by 10 publications

References 62 publications

Marketing Intelligence: Benefits and Implementation of Its Business

Marketing Intelligence: Benefits and Implementation of Its Business

PABED – A Tool for Big Education Data Analysis

Technology and Entrepreneurial Marketing Decisions During COVID-19

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