Business Intelligence and Market Research

Abstract

This study investigates the influence of business intelligence (BI) and market research on the growth of e-commerce businesses, using a mixed-method approach that includes data analysis and case studies. Primary data is gathered through case studies, while secondary data is drawn from relevant literature. The research seeks to demonstrate how BI and market research enhance e-commerce competitiveness, profitability, and overall growth. Findings will provide e-commerce businesses with insights on leveraging BI for strategic expansion, help management understand the value of BI in decision-making, and guide BI teams in optimizing performance for better ROI. The study aims to show that a well-defined BI plan and comprehensive market research are essential for a successful e-commerce presence (Hypothesis: H1).