Business Intelligence Applied to Tourism

Abstract

Business intelligence is a set of tools, technologies, and operations that enable a company to collect and present valuable data for a tourism organization in dashboards or reports with insightful information, complementing data mining algorithms to produce insights about the business. This environment permits insights into customers' actual needs and preferences and contributes to offering the best tourism experience following the tourist profile and at the same time to identify and develop products and services personalized to tourism customers.

Strategic Digital Integration: Unravelling the Impact of Social Media, Data Analytics, and Branding on Sustainable Marketing Strategies and Consumer Engagement in the Tourism Industry in Bali Province

“…However, there are several difficulties with data privacy, moral issues, and the necessity of finding a middle ground between customer trust and data-driven decision-making (Wan-Chik & binti Hasbullah, 2022). Using a datadriven strategy can assist companies in gathering and evaluating important data to understand client wants and preferences and provide customized goods and services for travelers (Ramos, 2022). Additionally, it makes it easier to analyze consumer trends, make better decisions, and promote goods and services.…”

Knowledge management is no more a gray area in the tourism industry in India – a study on transformation leadership and executive communication

“…listening to and involving team members) and informativeness (i.e. clarity of communication) (Farrell, 2022;Ramos et al, 2023). Interactions between leaders and their teams require continuous communication and alteration of implicit and explicit knowledge.…”

“…Although, as argued by Bishop et al (2019), small and medium-sized firms should transit from a product-centric orientation to a customer-centric one so as to effectively cater to the needs of well-informed customers, the tourism sector in India exhibits a relatively slower adoption of knowledge management practices and demonstrates a less conducive environment for their implementation (Cooper, 2018). Since the Indian travel industry heavily relies on human resources, resulting in a complex and challenging landscape for the online travel and tourism sector (Cai et al , 2021; Ramos, 2023), the tourism sector encounters difficulties in adopting novel processes. Moreover, their current leadership displays a greater inclination toward operational activities, rather than the development of knowledge management frameworks (Donthu et al , 2023; Tribe, 2020).…”