Business Intelligence for Sustainable Competitive Advantage: Field Study of Telecommunications Industry

Ahmad, Azizah; Shiratuddin, Norshuhada

doi:10.5176/978-981-08-6308-1_38

Cited by 8 publications

(6 citation statements)

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“…Referring to relevant initiatives [2][3][4]7,8], we have identified arguments on how BI methods and tools can improve the gathering, analysis, and dissemination of business data among employees, clients, suppliers, and partners, including corporate sustainability information. With respect to performance management principles, sustainability KPIs have been proposed [9,10] and Theoretical extensions of the data models together with implementation aspects in different business environments will be subjects of further research.…”

Section: Discussionmentioning

confidence: 99%

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Business Intelligence Issues for Sustainability Projects

Muntean

2018

Sustainability

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Business intelligence (BI) is an umbrella term for strategies, technologies, and information systems used by the companies to extract from large and various data, according to the value chain, relevant knowledge to support a wide range of operational, tactical, and strategic business decisions. Sustainability, as an integrated part of the corporate business, implies the integration of the new approach at all levels: business model, performance management system, business intelligence project, and data model. Both business intelligence issues presented in this paper represent the contribution of the author in modeling data for supporting further BI approaches in corporate sustainability initiatives. Multi-dimensional modeling has been used to ground the proposals and to introduce the key performance indicators. The démarche is strengthened with implementation aspects and reporting examples. More than ever, in the Big Data era, bringing together business intelligence methods and tools with corporate sustainability is recommended.

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Section: Discussionmentioning

confidence: 99%

“…Balanced scorecards, dashboards, and metrics include sustainability measurement items [7,8]. Therefore, sustainability performance can be measured with the support of BI [9].…”

Section: Introductionmentioning

confidence: 99%

Business Intelligence Issues for Sustainability Projects

Muntean

2018

Sustainability

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“…Kenya's milk sector is characterized by expensive milk processing and production costs. Dairy producers have expressed worries about the high cost of production, which is a particularly significant difficulty (Azizah & Norshuhada, 2017).…”

Section: Statement Of the Problemmentioning

confidence: 99%

Differentiation Strategy Effects on Performance of Milk Processing Firms in Kiambu County, Kenya

MODI,

WAMBUA, PhD

2024

strategicjournals.com

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This study determined the differentiation strategy effects on performance of milk processing firms in Kiambu County, Kenya. This study was anchored by Strategic Balance Theory, Knowledge-Based Theory and Resource-Based View Theory. This survey used a descriptive research design. The population consisted of 11 milk processing firms in Kiambu County. The target population was derived from 11 milk processing plants in Kiambu County. The questionnaire was utilized to gather primary information. The self-administered questionnaire approach was utilized in this survey. With the aid of SPSS V. 26 software, the data gathered for this survey were analyzed inferentially and descriptively. The link between the variables under inquiry was examined using inferential statistics. In this research, regression analysis and correlation were employed to evaluate the degree and direction of linear relationship between variables using Pearson R correlation. The results were exhibited through tables. The results of the research indicated a strong correlation between the differentiation strategies employed and the performance of the milk processing firms, with a P-value of <0.05. Also, the results uncovered that coefficient of adjusted R 2 was 0.745 which translates to 74.5% of performance in milk processing firms can be explained the following variables; product differentiation, service differentiation, market differentiation and content differentiation. The study concluded that differentiation strategies studied positively impacted the performance of milk processing firms. Differentiation involves offering unique features, benefits, or characteristics that distinguish a firms' products or services from those offered by rivals. The research recommended that administration of the company should conduct thorough market research to understand customer needs, preferences, and unmet demands in the milk processing industry. Utilize consumer insights to identify areas where differentiation can be most impactful.

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“…In the 21st century, new types of organizations based on knowledge and networks have emerged in response to a complex, vague and changing environment characterized by indistinct organizational boundaries (Ahmad, 2015). Companies are faced with an increasingly competitive environment that makes it difficult to keep a sustained competitive advantage (Nenzhelele & Pellissier, 2014).…”

Section: Introductionmentioning

confidence: 99%