Business Model and Organization – Interdependencies for Customer-Centric Continuous Innovation in Subscription Business

Schuhs, G.; Gützlaff, Andreas; Cremer, Sven; Lammersmann, J.; Liu, Y.

doi:10.1109/ieem45057.2020.9309897

Cited by 7 publications

(4 citation statements)

References 14 publications

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“…Since then, SBM has gained attention and has become a cornerstone of the platform economy, digital economy, sharing economy and servitisation. Traditional models have been found to struggle with efficiently managing high volumes of customers (Celik and Datta, 2000), leading to transformation (Schuhs et al, 2020) and the adoption of SBMs (Schuh et al, 2021). In SBMs, customers pay for the product or service offered on a recurring basis (Dempsey and Kelliher, 2018;Gassmann et al, 2014;Rappa, 2004), which allows businesses to enjoy predictable and stable revenue.…”

Section: Literature Review 21 Overview Of Subscription-based Business...mentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Uncovering the trends and developments in subscription business models through bibliometric analysis

Sharma,

Sijariya

2023

JSTP

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PurposeThe purpose of this study is to examine the trends and developments of subscription business models (SBMs) over the past two decades.Design/methodology/approachThe study extracted 469 documents (articles and reviews) from the Scopus database during 2000–2022 and analysed 132 documents (articles and reviews). A bibliometric methodology of scientific mapping was employed, including a cluster analysis based on the bibliographic coupling of documents. Content analysis was also conducted to reveal emerging trends in SBMs.FindingsThe study revealed six emerging themes in SBMs related to consumer behaviour, digital advertising, online news media, journal publications, circular economy and sustainability strategies.Originality/valueThe results of this study provide new and unique insights into the development and trends of SBMs over the past two decades and offer guidance for future researchers to investigate further the phenomenon of SBMs in emerging areas.

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Section: Literature Review 21 Overview Of Subscription-based Business...mentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Uncovering the trends and developments in subscription business models through bibliometric analysis

Sharma,

Sijariya

2023

JSTP

View full text Add to dashboard Cite

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“…Subscription models are designed to solve individual customers’ problems and meet their changing requirements [ 27 ]. Today’s consumers go beyond purchasing what the company has made and want the company to take a closer look at what the consumer wants, and choose the company’s product or service that satisfies that need as much as possible.…”

Section: Background and Hypothesesmentioning

confidence: 99%

“…It is the subscription economy that has emerged along with these changes in consumption [ 28 ]. This includes constantly providing products and services updated according to the customers’ changing requirements, which inevitably results in a constant change of the business model [ 27 ]. This aspect has been examined in a small number of recent studies examining the factors influencing consumers’ motivation to use subscription models and the purchase intentions that providers should consider [ 29 , 30 , 31 , 32 ].…”

Section: Background and Hypothesesmentioning

confidence: 99%

An Exploratory Study of Consumers’ Perceptions of Product Types and Factors Affecting Purchase Intentions in the Subscription Economy: 99 Subscription Business Cases

Baek

Kim

2022

Behavioral Sciences

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This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis. It then proposed product types likely to affect consumers’ purchasing intentions in the subscription economy and product categories best suited for the subscription economy. To this end, an experimental study was conducted with experts and general consumers using 99 subscription business cases. It was found that a regular delivery of products on a subscription basis gradually changes consumer perceptions of the products from utilitarian to hedonic and from search to experience ones. It was also found that consumption motivation is an important predictor of consumer purchase intentions in the subscription economy. In addition, experience-utilitarian and search-utilitarian products were associated with the highest purchase intentions among experts and general consumers, respectively. This suggests that a company’s strategy should be adjusted in line with consumers’ understanding of the subscription model. Therefore, suppliers need to understand the full implications of the new model, such as changed consumer perceptions and purchasing intentions, and strive to design a subscription model that is suitable for the target segments and product selections.

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Subscription Business Models in the Manufacturing Field: Evidence from a Case Study

Arioli

Sala

Pirola

et al. 2022

IFIP Advances in Information and Communication Technology

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Business Model and Organization – Interdependencies for Customer-Centric Continuous Innovation in Subscription Business

Cited by 7 publications

References 14 publications

Uncovering the trends and developments in subscription business models through bibliometric analysis

Uncovering the trends and developments in subscription business models through bibliometric analysis

An Exploratory Study of Consumers’ Perceptions of Product Types and Factors Affecting Purchase Intentions in the Subscription Economy: 99 Subscription Business Cases

Subscription Business Models in the Manufacturing Field: Evidence from a Case Study

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