“…According to Reference [47], value domains are the interconnected value-related elements of a business model, namely value proposition, creation, and capturing. It has been stated that business enterprises compete against each other's through their value propositions [70], where their business models must change its view its focus from "what to offer" to "what value the offer brings for the customer" [71]. Now, the primary function of any business enterprise is the creation (and maintain) of value [72], something pivotal for firm survival [19], where traditionally it has been considered a financial measure [73], in the sense that product A creates more value than product B, if it has a lower price, provides more benefit, satisfaction, and/or a better experience [74].…”