Business Model for Shared Autonomous Vehicles Mobility Services

Abstract

We propose a business model (BM) for mobility services based on shared autonomous vehicles (SAVs) anticipating the changes and opportunities for the current shared mobility service companies in updating their BMs to consider the AV technology. We have analysed the service characteristics of the current shared mobility services-taxi, ride-sourcing, ride-sharing, car rental, peer-to-peer car-sharing, and business-to-consumers car-sharing-and accordingly we determined how they would change when AVs are implemented into these services. The Lean Canvas is used to prepare the new BM, assuming the convergence of the current shared mobility services' BMs. We found that a customized travel fee and involvement of private AV owners in the service will alter revenue streams and customer segments, but modifications of key metrics and channels are not needed. According to the elaborated results, shared mobility companies can determine alterations in their BMs, strategy, and targets.