“…This is particularly the case in the media industry, where companies are transforming towards an open future. This future brings new products, business models and cultural practices (Achtenhagen, 2017;Deuze, 2012;Evens, Raats, & von Rimscha, 2018;Küng, 2017a;Lowe, 2016;Mierzejewska & Shaver, 2014;Wirtz & Elsäßer, 2017) and drives organizations to become more entrepreneurial (Will, Brüntje, & Gossel, 2016) and more adaptive (Baumann, 2013). Essentially, this rapid and continuous change, which characterizes both the strategic environment and internal structures, workprocesses and practices of media organizations (Daniels & Hollifield, 2002;Ekdale, Singer, Tully, & Harmsen, 2015;Järventie-Thesleff, Moisander, & Villi, 2014;Picard, 2009), makes traditional approaches to strategic planning often quite ineffective.…”