Abstract:Information services are becoming more available and gain in importance for our economy. Many of these services, though often launched with great enthusiasm by their creators and sponsors, quickly die. This article assumes that the main cause of information service failure are based on an insufficient design at its beginning. Following an alignment model, information services design needs the selection of (1) a business model, (2) a process model, (3) a system architecture, and (4) an organizational architecture. Not much explicit understanding of each of these components exists, and consequently the article describes the basic typological elements of each component. The ideas are illustrated by current examples. The article concludes with a discussion and research agenda. Keywords:Information services design; Information goods; Information markets
THE INFORMATION SERVICES DESIGN CHALLENGEFollowing Stamper (1973), who takes a semiotic stance, we define information as signs that represent something (e.g. knowledge, observations, illocutions and assertions). Information has at least two values ( 1) information helps the management of organizations, and (2) information is a value by itself (Shapiro and Varian, 1999). This article focuses on the second value, though both are not unrelated. Information as a value by itself is not a new concept, because people are inherently curious or enjoy patterns of representations in art. The efficiency of modem computers in information processing and the abilities of the Internet for communication give the following new opportunities (1) more people can be reached efficiently, and (2) information can be supplied and accessed easier, improving the cost-benefit relation of using information.