Business Models for Management and Entrepreneurs as a Tool for Survival and Success

Abstract

The need for survival in today's market drives an increase in the delivery of easy to use ‘just-in-time’ resources that respond to the often-dynamic workplace. Innovative business models are the resources that support entrepreneurs to be more competitive in the market. Based on the research conducted in two European ERASMUS+ projects – Understanding and Developing Business Models – ProBM (2016–2018) and its continuation in the years 2019–2021, the authors discuss the findings on the need for business models to be implemented in enterprises. The paper also includes recommendations for managers and entrepreneurs on what should be considered in order to survive in today's competitive and global marketplace. The authors present the level of awareness of the entrepreneurs in the area of business models and the response to these results in the form of micro-learning. This involves a compendium on business models and bite-sized modules directed towards adult educators in management, start-ups, managers, and entrepreneurs. The insights provided are expected to be valuable to researchers and practitioners interested in the topic of business models.

Microlearning in Diverse Contexts: A Bibliometric Analysis

“…Implementation of microlearning as an instructional method, a strategy, or an intervention was the fourth most researched topic (n = 39). The sub-topics within this research topic included: (1) implementing microlearning to improve corporate training (e.g., Walaszczyk & Dingli, 2020 ); (2) implementing microlearning to improve language learning (e.g., Zhang, 2017 ); (3) implementing microlearning to improve learning efficacy (e.g., Lee, et al, 2021 ); and (4) implementing microlearning to enhance student experience post-COVID-19 (e.g., Gill et al, 2020 ).…”

“…Likewise, microlearning has been utilized as an instructional strategy or intervention in a corporate setting in order to increase knowledge retainment and provide “just-in-time” training to stay abreast on new knowledge and remain competitive (Walaszczyk & Dingli, 2020 ). In addition, microlearning has been discussed as a cost-effective strategy for corporate training (Beste, 2021 ).…”