Business Models in the Bottom of the Pyramid Context

Carlowitz, Philipp von

doi:10.1007/978-3-030-59068-0_3

Cited by 1 publication

(1 citation statement)

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“…The prioritised micro-level activities of this cluster included a price-quantity strategy, attempts to save manufacturing costs, and maintaining alignment of production costs with market prices (see Table 5). These approaches resonate well with von Carlowitz’s (2020) suggestion which makes an important managerial implication for Sri Lankan firms. That is to capture value at BOP despite low price levels, the key iss to find out how to cut costs across all the value-generation activities of the business model or to find out cost- efficient ways of doing business.…”

Section: Discussionsupporting

confidence: 81%

Configurations of Business Model Innovation: Unpacking the Practice Adopted by Firms in an Emerging Market Context

Weerakoon

Kodithuwakku

2023

The Journal of Entrepreneurship

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Building on the strategy-as-practice perspective, this exploratory study addresses an overlooked line of inquiry into the forms, differentiators, and performance differences of micro-activities underpinning business model innovation (BMI) in an emerging market in the backdrop of dominating studies on conceptualisations, descriptions, antecedents, and preconditions to BMI. Cluster analysis of 127 managerial-level employees’ responses gathered through a survey uncovered three forms of micro-activities underpinning BMI unique to the firms’ economic activity: finance-driven, offer and customer-driven, and multiple-epicentre-driven. The common focus on customer relationships element across the clusters confirmed the uniqueness of the BMI approach in an emerging market. One-way Analysis of Variance (ANOVA) confirmed the performance differences among the clusters. The interdependency of BMI dimensions and the approaches to aligning BMI dimensions are proposed for future research.

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Section: Discussionsupporting

confidence: 81%