Business Opportunities for Small Firms Through Digital Platform in Post COVID Era

Patra, Gouranga; Datta, Sumona

doi:10.1007/978-3-030-79926-7_8

Cited by 1 publication

(1 citation statement)

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“…Thus, digital competitiveness and enterprise performance have a complicated relationship. During the coronavirus, many industries suffered from not being prepared to implement digital technologies (Patra and Datta, 2021). However, in this recessionary period (i.e., COVID-19), companies may prioritize cost savings and cut down on spending on digital technology.…”

Section: Estimation Results and Discussionmentioning

confidence: 99%

Digitalization and Firm Performance: Empirical Evidence from Forbes-listed Companies

Toumia,

Mefteh,

Cowling

2024

jim

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As the world goes digital, many companies have found that their performance improves when they digitize their operations. This is especially true in light of the COVID-19 pandemic, as companies must rely more on digital tools to survive. Our paper aims to examine the connection between digital competitiveness and the financial performance of 86 digital businesses at the country level before, during, and after the COVID-19 pandemic over the period 2017--2021. Unlike previous findings that relied on qualitative methods, our research relies on quantitative methods. More precisely, we empirically examine the impact of digital competitiveness (i.e., an index) on financial performance (i.e., measured by return on assets) through linear regression models and panel data regressions for three specific periods (2017-2019 pre-pandemic, 2020 pandemic, and 2021 post-pandemic). We found that COVID-19 allows firms to adopt digitalization. More specifically, comparing the three periods, we discovered that digital competitiveness positively influences business financial performance in the post-Covid era. Looking ahead to the post-Covid world, it is clear that companies must prioritize digital competitiveness to ensure their long-term success. Governments can learn important lessons from this research on how to help companies digitize."

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Section: Estimation Results and Discussionmentioning

confidence: 99%